For 100 years, NBC has defined Must See moments that shape culture.
In 2026 and beyond, NBCUniversal is evolving how those moments reach audiences and meet viewers wherever they are, across linear, streaming, social, and live experiences. From iconic franchises like Sunday Night Football, SNL, TODAY, and the Macy’s Thanksgiving Day Parade to Peacock originals and real‑world fan events, NBCUniversal turns singular moments into always‑on engagement. Must See moments are no longer confined to one screen or one day. They are continuous, scalable, and built to drive impact across the entire media ecosystem for brands of all sizes.
To learn more about ways to partner with NBCUniversal, CLICK HERE.
