Bravo continues to captivate audiences and; transcend beyond the TV screen to meet the demand for MORE with a premium unscripted content formula that activates fans across the Bravo-verse.
Through diverse personalities, aspirational lifestyles, immersive experiences, engaging storytelling, impactful integrations, and viral OMG moments, Bravo reaches its fiercely loyal audience year round and; across platforms, building to the multi-platform culmination of ALL. THINGS. BRAVO – BravoCon!
Audience Value
Reach a quality audience who is affluent, engaged, and watching across all screens.
1.4B
hours across all streaming platforms in 2024, driven by Peacock
$2.3T
average dollars spent in the US annually by Bravo viewers
56%
of Bravo’s primetime audience has a $100K+ HHI
Source:
Streaming Hours, Peacock Time Spent: DAVD (NBCU’s Internal Reporting Platform), Jan’24-Dec’24, vs. Jan’23-Dec’23, Brand = Bravo, Based on total hours, All digital platforms, including limited FAST data.
Viewers Avg Dollars Spent: 2024 MRI-Simmons Spring USA weighted to Population (000) – Base: All (P18+). Bravo based on any watching in the past 30 days Bravo or Bravo online or Bravo on demand. Expenditures based on definition file totals.
Affluent Audience: Nielsen Media Research, C3 data. 2024 Broadcast year (1/1/24-12/29/24). Prime time (M-Sa 8P-11P, Su 7P-11P), excludes repeats and sports. Based on P2+. HHI market break (HHLD Income = $100,000+).
Competition
#1
most loyal cable audience across all entertainment TV networks, 2024TD
#1
network for program engagement, P18-49
(more than 1 in 4
social interactions are Bravo-related)
8 of 10
top cable reality series in 2024, P18-49
Source:
Most Loyal Cable Audience: Nielsen Media Research; 2024 (1/1/24-12/29/24). Time period reach and frequency, L+7, 6-min qualifier. Cable prime (M-Su 8p-11p), ranked among All TV Networks (Broadcast & Cable), excl, news for “Cable Ent. Nets.”
Program Engagement: Marketcast, Program Engagement score 2024 (1/1/24-12/31/24), Prime (M-Sa 8p-11p, Su 7p-11p), P18-34, P18-49, P25-54. All release types. Based on prime entertainment, excludes wrestling, sports. Excludes repeats. Cable entertainment ranking excludes broadcast, sports and news networks.
8 of the 10 Top Cable Reality Series: Nielsen Media Research, C3 data. 2024 (1/1/24-12/29/24). Program ranking based on Reality Series Nielsen subgenre across broadcast and cable networks.
Impact & Environment
The demand for Bravo’s premium content allows us to build engagement for our partners that tap into the network’s lifestyle trends of Food, Fashion, Travel, Real Estate, Relationships, and Pop Culture.
Cross-platform Bravo partner campaigns delivered:
+40%
aided ad recall
+25%
brand recall
+40%
purchase intent
4.1 ads
on competitive cable deliver the same search engagement as 1 Bravo campaign element
Source:
Campaign Impact: Bravo measured cross-platform campaigns via DM&I Impact Dashboard 2023 & 2024 YTD, filtered to campaigns across multiple platforms (33 Bravo campaigns measured). Various vendors. Search based on campaign dashboard EDO results.
