Home to the biggest sporting events, NBC Sports boasts a rich tradition of storytelling, first-class production, and unmatched promotional power. Featuring top-tier properties, NBC Sports offers a sport for every fan and remains committed to expanding its long-term investments as a premier partner. In 2026, NBC Sports will produce an unprecedented slate of premium live sporting events.
182M
NBC Sports total monthly cross-platform reach, +37% YOY.
51/52
Sunday Nights of Marquee Sports on NBC & Peacock
+22%
search engagement
NBC Sports campaigns vs competitive content
(% lift exposed vs control, all platforms)
Source:
Nielsen Program Live+SD (linear) and comScore Video Metrix (digital), Sep’25-Oct’25 NBCSG Properties, Reach based on 1+ minute qualifier. NBCU Impact Dashboard, Lifts calculated using any campaign including Sports content, n > 30
Source: Linear – Nielsen Big Data Plus Panel with OOH, P2+ Avg Monthly Reach, Sep ’25-Feb’26, 1 Min Qualifier. Digital – Comscore Videometrix P2+ Avg Monthly Reach, Sep ’25-Feb’26.
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Motorsports
Other Premium Properties
