What is it?

At the intersection of technology and creativity, NBCUniversal sparks commerce experiences at scale. Utilizing our first-to-market Commerce Innovations, we bring brands closer to fans with our iconic IP, talent, and storytelling.

How it works

Our suite of Commerce products span six key pillars that provide brands smart ways to partner with us. Differentiate your brand and build long-term relationships with your consumers by combining the power of content and commerce. Content-driven commerce creates a brand narrative, informs customers about products, sparks interest, and inspires purchases.

NBCU collapses the purchase funnel for any sized brand across all categories. From our performance driven solutions to large scale activations, NBCU anchors commerce solutions for your brand in IP that matters.

Benefits for Advertisers

Together, we forge deeper brand connections through scalable innovations, impactful storytelling, & dynamic audience engagement.