Nielsen Media Research, L+3 data, 1-min qualifier. YTD (1/1/24 – 12/29/24). Hulu includes Hulu Live; YouTube includes YouTube main and YouTube TV. Streaming comparisons reflect U.S. viewing. Viewing source level streaming data based on streaming meter sample, Spanish speakers = speak mostly Spanish, Spanish dominant, or only Spanish; all other data based on national sample. #1 SL Broadcast Network: Nielsen. L+SD. YTD (1/1/24-12/15/24 & 12/26/22-12/31/23). Prime (M-Sa, 8P11P, Su 7P-11P). Nielsen Co-Viewing Report, Season to Date 2024-2025 (9/23/24-2/23/25), All Spanish language broadcast & cable networks, Total Day M-Su/6a-6a, P2+ watching with P2+; EDO Ad Engage, 98th Annual Macy’s Thanksgiving Day Parade on Telemundo 11/28/24 vs competitive broadcast (FOX, ABC, CBS,
Univision), excluding sports, Media Engagement Rate; 2024 Premios Billboard: Nielsen, L+SD, Telemundo’s Premios Billboard de la Música Latina, 10/20/24, 9p-11p (2023 Premios Billboard aired on 10/5/23, 8p-11p); Talkwalker Social Content Ratings, 10/20/24, based on total interactions; 73rd Annual Miss Universe Pageant: Nielsen Panel Only. L+SD Data. 11/16/2024. Reality Stat: Nielsen. L+SD Data. 1/1/24-12/15/24. Prime (M-Sa 8p – 11p / Su 7p – 11p). Ranked among all Spanish Language reality programs. Nielsen. Macy’s Thanksgiving Day Parade, Thursday November 28, 2024. L+SD Data. Total Day (M-Su 6a-6a). Excludes news and sports. Ranked among Total Viewers (P2+) and Adults 18+ Imps (000). Nielsen Panel, LSD; 1/1/24-12/15/24, 12/26/22-12/31/23; P2+ and A18-49 (000); strict dayparts excluding specials and sports events used for Mon-Fri 1-5PM. Reach: Comscore, Media Metrix, US Multi-Platform Desktop 2+ and Total Mobile 18+, Target Audience: Hispanic All, Date Range: January 2024 – December 2024. Note:‘NBCUniversal Hispanic Group’ is a ‘Media Group’ that rolls up into ‘Comcast NBCUniversal’. ‘Univision’ Rolls up into ‘TelevisaUnivision Digital’. Reach is based on comScore are for Telemundo.com and the Telemundo one app. Views and Hours: DAVD, Brand Group: Hispanic. January 2024 – December 2024. Telemundo measured campaigns via NBCU Ad Impact Database 1/2/17-4/30/24, Custom research, vendors
vary. Average of Telemundo exposed vs. control cells. 96 brands measured across multiple categories including: Alcohol, Auto, CPG, Finance, Insurance, QSR, Retail, Studios, Tech, Telco, Travel & Other (Other includes He Gets Us, US Army & US Dept of Health & Human Services). MediaProbe Biometrics Data. P18+. All measured Telemundo programming (2021-2024TD). Emotional Engagement (EE)= MP Impact metric. Competitive norm = Non-NBCU long-form programming measured in the US, including streaming, ondemand, and linear programming, excluding sports.