Telemundo is fueled by original content made by U.S. Hispanics for U.S. Hispanics. In addition to its original scripted storytelling, Telemundo delivers the most trusted Spanish-language news, world class global sporting events – including the FIFA World Cup™ through 2026 and the summer Olympic Games through 2032 – plus engaging entertainment news and unscripted reality competitions.
Audience Value
4 of 10
Hispanics don’t watch ELTV
12M
P2+ Spanish speakers reached weekly
3%
Only watch both Telemundo & Peacock
Impact & Environment
Top 3
entertainment programs that drive incremental search volume: En Casa con Telemundo, Al Rojo Vivo & Hoy Día
Outperforms
primetime ads on Univision: ad memorability: +3%, message memorability: +17%, brand linkage: +5% & likeability: 13%
+10%
more likeable ads on Telemundo vs. non-NBCU broadcast/cable primetime programming.
Competition
150M
interactions across social platforms
321M
video views across social platforms
#1
El Senor de los Cielos is the top Spanish language entertainment program in prime for social engagement
Premium Content
Scripted
Reality Competition
Entertainment, Variety & Reality
News & Morning Shows
Specials
Source:
- Phoenix TV Brand Effect, Calendar Year 2021 (12/28/20-12/26/21), Hispanic Adults 18-49. Reality includes any Reality Competition and Reality Non-Competition airing on English language Broadcast & Cable versus Telemundo.
- Nielsen Media Research, L+SD delivery. Program ranking across broadcast/cable – 8-11P among P18-49