SYFY’s engaging original series and fan-favorite movies unite diverse fan voices across all passions & genres.
Audience Value
+35M
average monthly viewers, a Top 10 cable network 2024, P2+ reach
+41%
cross-platform viewership, SYFY Originals YoY
Source:
Monthly Viewers: Nielsen Media Research, L+7 data. 2024 (1/1/2024 – 12/29/2024). 1 min qualifier / 75% unification. Total Viewers (P2+) Reach (000).
Cross Platform Growth: NBCUnified TAMi, P2+ average minute audience, 35-day window. Based on Syfy original series. 2024 (3 series) vs 2023 (2 series) calendar years.
Impact & Environment
2
ads on competitive cable drive as much search engagement as 1 ad on primetime SYFY originals
+27%
higher search engagement for advertised brands during prime originals than the cable benchmark
Source:
Ad/Search Engagement: EDO Ad Engage, 01/01/25 – 03/31/25. Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), excludes sports & news programming. Originals exclude repeats.
Premium Content
