SYFY is a global, multiplatform brand that super-serves passionate genre fans with science fiction, fantasy, paranormal and superhero programming, along with late night animation, fan-focused franchises and live event coverage.
Audience Value
SYFY has a consistent, affluent, and diverse audience of over 100M viewers per year.
30%
Multi-cultural audience
38%
Of viewers HHI $100K+
Source:
Multicultural: Source: August 2022 MRI Cord Evolution Survey. Multicultural = Non-White. Viewing is last 30 days.
HHI:
Reach: Source: Nielsen Media Research, C3 data. Network reach based on average monthly reach and cume Jan’22-Sept’22.
Impact & Environment
SYFY leverages the power of our passionate, leaned-in audience to create authentic connections and engage consumers.
Top 5
Cable network in delivering Ad Memorability & Likeability
+2
In Message Memorability & Brand Memorability
Source:
Impactful Marketing: Source: Marketcast TVBE. 1/1/22-9/11/22, total audience. TVBE based on all series, non-sports content. Excludes sports, specials, movies, and unscripted.(Bullets 2/3).
Premium Content
