SYFY is a premier genre destination – uniting audiences across science fiction, fantasy, paranormal, and action programming, while creating a space where every kind of fan belongs. Its curated mix of iconic films, cult favorites, and original series has cultivated a highly dedicated audience of diverse fandoms and engaged viewers where brands can thrive.
+87%
cross-platform
viewership, SYFY
originals YoY.
36.3M
Monthly P2+ viewers YTD
+25%
more search engagement
for brands advertised on
SYFY than the cable
entertainment benchmark
Sources:
Cross-Platform Growth: Cross-Platform Growth: NBCUnified TAD, P2+ average minute audience, 35-day window. Based on Syfy original series. 2025-to-date (11/20/25) (2 series) vs 2024 through 11/30/24, (2 series)
Monthly Viewers: Nielsen Big Data L+7 reach, 1-min qual, 2026 YTD (12/29/25 – 2/22/26)
Brand Impact: EDO Ad Engage, 01/01/26 – 02/08/256 Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), NBCU Cable Network Stats = excludes sports & news programming. Based on Media ER. Stats based on Median EV. Airings with +10k Impressions only. E!,Oxygen, Syfy = all episodes
