Oxygen True Crime serves justice for true-crime aficionados, providing premium storytelling and in-depth coverage. Innovative formats and programming deliver comprehensive interviews and exclusive footage, bringing audiences closer to the truth while helping victims find justice.
Oxygen True Crime delivers quality storytelling to a passionate community of fans. Consumers are emotionally invested in our coverage of today’s biggest cases, and our leaned-in environment drives engagement across all screens.
Audience Value
Reach influential & diverse consumers in over 50 product categories including fashion, snacks, beauty, shopping, cleaning products, and auto.
#1
network for length of tune
+21%
higher search engagement for advertisers during prime originals vs. benchmark
32%
of viewers HHI $100K+
26%
multicultural audience
Source:
LOT Rank: Nielsen Media Research, C3, YTD: 12/26/22-12/3/23, Primetime. Household level market breaks, P2+. LOT Rank: Nielsen Media Research, Live + SD, 12/26/22-12/25/22, P2+, P18-49, All cable nets excl. kids, premium pay, and sports nets. Excludes nets that do not span the daypart. Total Day (M-Su 6a-6a) and Oxygen Sales Prime (M-Su, 6p-2a). EDO Ad Engage, 9/25/23-1/21/24. Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), excludes sports & news programming. Originals exclude repeats.
Search Engagement: EDO Ad Engage, 9/25/23-4/14/24. Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), excludes sports & news programming. Originals exclude repeats.
Multicultural & HHI: Nielsen (9/25/23-3/17/24), C3 data stream, Program Ratings average audience, Median Age and Male/Female Skew based on P2+.
