Oxygen True Crime serves justice for true-crime aficionados, providing premium storytelling and in-depth coverage. Innovative formats and programming deliver comprehensive interviews and exclusive footage, bringing audiences closer to the truth while helping victims find justice.
Oxygen True Crime delivers quality storytelling to a passionate community of fans. Consumers are emotionally invested in our coverage of today’s biggest cases, and our leaned-in environment drives engagement across all screens.
Audience Value
Reach influential & diverse consumers in over 50 product categories including fashion, snacks, beauty, shopping, cleaning products, and auto.
#1
network for length of tune
+31%
higher search engagement for advertisers during prime originals vs. benchmark
+19%
hours viewed on Peacock YoY
Best
cable ranks ever, Pacing 2024 To Date, Total Day & Press Prime, P2+
Source:
LOT Rank: Nielsen Media Research, LOT time period report, ranked across cable networks (excludes kids, sports, and split nets), W2+.
Search Engagement: EDO Ad Engage, 01/01/25 – 03/31/25. Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), excludes sports & news programming. Originals exclude repeats.
Peacock: NBCU Internal via DAVD, Brand: Oxygen, Platform: Peacock. 2024 vs 2023. Total hours.
Cable Ranking: Nielsen; 1/1/24 -12/29/24 & 12/26/22 -12/31/23 ; L+35 through 12/1/24, L+7/ L+3 / L+SD through 12/29/24; comparable 2023 dates; M-Su 8p-11p.
