Brand Favorability& Purchase Intent lifts: Source: Kantar Millward Brown, Peacock Results across 34 brands from 4/15/20-9/30/21 n=13,629; KMB CTV Norm includes campaigns on Hulu, Roku, Samsung TV, Sling TV across 242 studies n=35903. Among Exposed Response Only. Top-2 Box for all metrics. Results represent weighted average across all campaigns with n=30 or more per metric
Peacock Originals: Source: Latitude Brand Lift Study, Launch Partners , Feb-Dec 2021
LinkedIn +18% Composite Lift Stat: Source: Kantar Millward Brown, Peacock Results across 37 brands from 2Q20 – 3Q22 n=20,597; Returning Peacock Brands across 8 brands from 2Q20 – 3Q22 n=8,329. Returning advertising partnerships are brands that ran during the launch period (2Q20-3Q21) and 21/22 upfront partnership (4Q21-3Q22)KMB CTV Norm includes 507 studies from 2020-2022 across 40 CTV partners including Hulu, Roku, Samsung TV, Sling TV n=114,862. Among Exposed Response Only. Top-2 Box for all metrics. Results represent weighted average across all campaigns with n=30 or more per metric
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The streaming home for many fans, Peacock has seen four consecutive record-breaking months stemming from viewership of fan favorites and live events – providing the perfect opportunity for your brand to tap into the fandom.
Growth: comScore Video Metrix Multiplatform, Jan ‘21 – Nov ‘22, includes all Peacock distribution points, based on U.S. Only.; Sign-ups via Antenna
Peacock’s diverse content has attracted a wide range of audiences for advertisers, all in one place. Leverage our exclusive originals to associate your brand with beloved shows, stars, and creators.