Peacock is NBCUniversal’s streaming service that offers a diverse range of content, audiences, and opportunities for advertisers, all in one place.
Audience Value
Peacock’s hit movies, hot shows, and live sports keep audiences engaged, with viewers averaging 15M+ hours of ad-supported viewing every day of the week.
Our robust library provides the valuable opportunity to tap into key fandoms and maximize cross-platform reach.
9%
duplication with Bravo audience
16%
duplication with NBC audience
21%
duplication with NBC Sports audience
Source:
(1) Ad-Supported Viewing: Peacock internal data, (11/11/24 – 11/17/24), based on time spent; logos in table represent titles that rank in Peacock’s top content on day of release.
(2) Audience Duplication: Nielsen, P2+ Avg. Monthly Reach, Oct’23-Jul’24, NBC (Prime, ex sports), NBC Sports (Total Day), Bravo (Total Day), Live+7. Peacock: comScore VideoMetrix Multi-platform Avg. Monthly Reach, Oct’23-Jul’24. Duplication: Nielsen Streaming Platform Ratings, Avg Monthly Duplication Oct’23-Jul’24.
Impact & Environment
Peacock provides your brand with the perfect environment to reach a receptive audience, with our complementary solutions making the most of your streaming investment.
Peacock’s best-in-class ad experience drives double-digit lift in brand impact vs. CTV norms and even stronger impact for partners with deep Peacock investment.
+22%
composite brand impact vs. CTV norm
+33%
composite brand impact for returning clients vs. CTV norm
Source:
Composite Brand Impact includes unaided awareness/brand favorability/purchase intent. Kantar + Dynata, Peacock Results across 75 brands from 2Q20 – 3Q23 n=44,717; % Ch. For All Bars vs. CTV Norm. Aggregate Metric (Unaided Brand Awareness, Favorability & Purchase Intent). Key clients represent original Peacock launch partners.
Competition
Peacock is the singular destination for premium content, making it grow faster than any other streamer. It has maintained the highest concentration of ad-supported viewers among premium streamers for four years.
83%
ad-supported viewers
+30%
YoY time spent growth
69%
of Peacock viewers are unreachable by other premium streamer AVOD tiers (competitive average)
Source:
(1) Ad-Supported Viewers: Peacock Internal Data, Antenna, eMarketer, 4Q’24. Premium Streamer = Paid AVOD Streamer.
(2) YoY Time Spent Growth: Nielsen Streaming Platform Ratings, P2+ Time Spent, 1/1/24-12/31/24 vs, 1/1/23-12/31/24. Premium Streamer = Paid AVOD Streamer.
(3) Peacock Viewers: Nielsen Streaming Platform Ratings, P2+ Duplication, 4Q’24 Monthly Avg, Duplication vs Ad Tiers Only, Ad-Supported Adjustments Based on Antenna, eMarketer, Competitive Average of Paid AVOD Streamers.
Premium Content
