CNBC is the heart of business & financial news for over 30 years, empowering audiences to make informed decisions by providing unique and actionable insights on factors driving business and finance. With 14 hours of live Business Day programming and 24/7 global coverage via the CNBC digital portfolio, CNBC reaches the most influential consumers wherever they are, whenever they want.
CNBC’s Primetime programming embodies unscripted ambition for the entrepreneurs, small business owners and entertainment seekers alike, reaching influential consumers in over 20 product categories including: Business Travel, Business, Healthy Lifestyle, Real Estate, Auto.
Audience Value
51.2M
unique visitors reached by CNBC digital
#1
business news media organization in reaching affluent Americans
500M
global consumers reached each month across platforms
Source:
Digital Unique Visitors: ComScore U.S. Media Metrix Key Measures, March 2025. Desktop (P2+) and Mobile (P13+). NBC News Group competitive set includes: CNN, CBS News, Fox News, ABC News, The New York Times and Washington Post.
MSNBC Claim ranked in Politics category. TODAY ranked in Lifestyles category. CNBC claim is ranked on domains in the Business/Finance news category.
CNBC ranks #1 among Ultra Affluents: Spring 2024 Ipsos Affluent Survey. Base: P18+ with HHI $125K+. HNWI claims based on Cogent Media, February 2025. Based on Business Day daypart (M-F, 6a-7p).
Cross-Platform Global Consumers: Global stat based on GWI, Avg Monthly Reach, P16+, Q342024. Nielsen, L+SD. 1Q2025: 12/30/24 – 3/30/25. CNBC BD = M-F 6A-7P, excludes repeats & specials.
Impact & Environment
4.5
hours consumed per week by the average HNW CNBC Business Day viewers
CNBC viewers are
+40%
more likely to search for brands vs. viewers of competitive broadcast news programming
+27%
more likely to search for ads vs. viewers of competitive financial news networks
Source:
Hours Watched of CNBC Programming: Cogent Reports, M-F, 4a-7p. February 2025 (HNWI Reach).
Search Engagement: EDO Ad Engage, Standard Ads, 1/1/24-11/30/24. Competitive Financial News Networks: Bloomberg, Fox Business). Competitive news programs based on Fox News Channel, CNN, and news programming on ABC, CBS. News Genre.
Competition
#1
business news media
company worldwide
#1
in reaching financial advisors weekly
Source:
#1 Financial News Property: 2024 Erdos Media Financial Advisor Media Outlook and Usage Survey. Viewing is watched on TV in past 7 days. Base: Financial Advisors in U.S.
#1 Business News Media Company Worldwide: Global stat based on GWI, Avg Monthly Reach, P16+, Q342024. Nielsen, L+SD. 1Q2025: 12/30/24 – 3/30/25. CNBC BD = M-F 6A-7P, excludes repeats & specials.
