CNBC provides unprecedented, real-time business and financial news to the most influential consumers worldwide with 15 hours of live Business Day programming and 24/7 global coverage via the CNBC digital portfolio.
Audience Value
- CNBC ranks #1 among Ultra Affluents, C-Level Executives, Small Business Owners, and Black and Hispanic Affluents
- Unique Audiences By Platform: Only 4% of CNBC’s audience overlaps between linear and digital. +177% lift in overall reach when CNBC Digital is added.
- CNBC Digital is #1 in reaching C-Suite & Business Decision Makers
Source:
CNBC ranks #1 among Ultra Affluents, C-Level Executives, Small Business Owners, and Black and Hispanic Affluents
- Source: Ipsos Affluent Survey USA Doublebase 2022 Adults 18+ HHI $125K+ weighted by Affluent Adults. Total Digital Brand Footprint in past 30 days. Investor Influencers –Investing Affluencers; Any Chief Officer = Chief Officer Function: Chief Officer (net); BDMs= Products/Services Involved In Procurement In Course Of Work: Any Products Or Services
Unique Audiences By Platform : Only 4% of CNBC’s audience overlaps between linear and digital. +177% lift in overall reach when CNBC Digital is added.
- Source: comScore XMedia Enhanced Total View Audience Analysis. November 2022, P18+, Live+7 TV Viewing.
CNBC Digital is #1 in reaching C-Suite & Business Decision Makers
- Source: C-Suite – 2021 Ipsos Affluent Survey of A18+ with HHI of $125K+. BDMs – YouGov Profiles 5-15-22. Digital Engagers vs. Nat. Rep.
Competition
#1
Business News
Media Company: over half a billion people consume CNBC content each month
#1
Financial News Category Digital Video Reach: 80MM average monthly video steams
#1
in reaching
Affluent Adults
among all Business News Media, for 30 consecutive years
Source:
CNBC is the world’s #1 Business News Media company, with content being consumed by over half a billion people per month.
- Source: Global Web Index (GWI 1Q22-3Q22 Average)
#1 Financial News Category Digital Video Reach: 80MM average monthly video steams
- Source: Digital Video – comScore Video Metrix Key Measures, January – December 2022. Multiplatform, A18+.
#1 in reaching Affluent Adults among all Business News Media, for 30 consecutive years
- Source: Ipsos Affluent Survey USA Doublebase 2022 Adults 18+ HHI $125K+ weighted by Affluent Adults. Total Digital Brand Footprint in past 30 days. Investor Influencers –Investing Affluencers; Any Chief Officer = Chief Officer Function: Chief Officer (net); BDMs= Products/Services Involved In Procurement In Course Of Work: Any Products Or Services
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