E! is the destination to reach ALL fans across ALL screens, capturing the breadth, depth & diversity of today’s celebrity & pop culture landscape.
From E! News The Rundown on Snapchat to Live from E! on Hollywood’s biggest nights, fans turn to E! as the trusted and fun source to connect with their favorite stars. Our “always on” approach across all platforms creates authentic brand moments and a halo effect for our partners.
E! continues to rank among the top 5 most-social cable entertainment networks.
Source:
Top 5 Most Social : (1) Talkwalker Social Content Ratings, (12/30/24-3/30/25), Linear, Cable. Excluding Sports & Special Events. Cable Entertainment includes ELG properties and CNBC Prime. Ranker excludes sports and news programming. (2) Talkwalker Social Content Ratings, YTD: 12/30/24-3/30/25. Total Day. Linear Tracking Window. Cable-National Networks. No Sports Events or Specials Bravo Claim: Reality Genre. Excludes sports networks. Primetime Daypart. E! Claim:Total Day, Reality Genre. Live/New Episodes.
Audience Value
E! engages trendsetters with your brand every day of the year.
2.1B
cross platform engagements for LFE, +72% YoY
40M
average cross-platform viewership for each 2024-2025 LFE event
32M
average monthly reach
+81%
time spent with E! Originals on Peacock YoY
Source:
Cross Platform LFE Engagements/LFE Viewership: NBCU internal event score cards. Engagements and gross viewership (24-25 award season events 2024 Met Gala, 2024 PCCAs, 2024 Emmys, 2025 Grammys, 2025 Oscars, 2025 Golden Globes, 2025 Critics Choice Awards).
Time with Originals: NBCUnified TAMi, P2+ minutes, 35-day window. 2024 originals vs 2023 originals. Platform: Peacock.
Monthly Reach: Nielsen Media Research, L+7 data. 2024 (1/1/2024 – 12/29/2024). 1 min qualifier / 75% unification. Total Viewers (P2+) Reach (000).
Impact & Environment
#1
cable network for reality & red-carpet, accounting for 1 out of 5 social interactions on reality & red carpet programs
+27%
search engagement for brands advertised on E! primetime vs. competitive cable networks
Source:
#1 Cable Network for Reality & Red Carpet: Talkwalker Social Content Ratings, (1/1/24-11/30/24), Linear, Cable. Excluding Sports & Special Events. Cable Entertainment includes ELG properties, CNBC Prime, and Access Hollywood. Ranker excludes sports and news programming. (2) Talkwalker Social Content Ratings, YTD: 1/1/24-10/31/24. Total Day. Linear Tracking Window. Cable-National Networks. No Sports Events or Specials Bravo Claim: Reality Genre. Excludes sports networks. Primetime Daypart. E! Claim: Total Day, Reality Genre. Live/New Episode.
Search Engagement: Source: EDO Ad Engage, 01/01/25 – 03/31/25. Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), excludes sports & news programming. Originals exclude repeats.
