What’s New at NBCUniversal

NEWS

Josh Feldman, EVP, Head of Marketing & Advertising Creative, details One Platform Commerce @ NBCUniversal, our newest initiative that puts the "store" in stories.

RESEARCH

NBCU's new “One Audience Trends” report provides marketers with informative and actionable insight into consumption trends and how these shifts can have a transformative impact on ad buying and planning.

NEWS

Driving the Future of Measurement, From Investment to Impact. Learn more about our industry-first measurement capability demonstrating the power of an advertiser's NBCU cross-platform investment.

NEWS

Kavita Vazirani, EVP, Insights & Measurement, provides tips for marketers on how to reach consumers in an authentic and sensitive way during moments of disruption.

NBC SPORTS GROUP

NBC Sports’ recent study on the impact of live sports in 2020 provides insight into the irreplaceability of sports for fans and advertisers alike.

UPFRONT SPECIAL

Read our top takeaways to see how we pushed the industry forward by connecting with all audiences with 30 Rock: A One-Time Special.

STREAMING

Say Hello To Peacock. Explore more on the wildly entertaining new streaming service from NBCU.

Scroll to learn more about the portfolio

NBCU Portfolio

Content

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Capabilities

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Innovation

Our premium content, a suite of capabilities, and game-changing innovation work together to build lasting connections with engaged audiences that drive real results.

Content

Capabilities

Innovation

Case Studies

CONTENT

We reach audiences at scale across our portfolio of premium content.

14

Networks

40+

Digital Properties

225M

Adults Reached Monthly

View Content

CAPABILITIES

We activate audiences with best-in-class solutions and technology.

Data & Targeting

Proprietary data and unparalleled advanced advertising solutions reach the right consumers on every screen
Learn More

Custom Creative

A reimagined commercial experience and smart creative provide maximum engagement
Learn More

Digital Partnerships

Exclusive digital partnerships extend advertising reach
Learn More

Insights & Measurement

End-to-end, transparent measurement and actionable insights deliver provable impact
Learn More

01 Data & Targeting

Proprietary data and unparalleled advanced advertising solutions reach the right consumers on every screen
Learn More

02 Custom Creative

A reimagined commercial experience and smart creative provide maximum engagement
Learn More

03 Digital Partnerships

Exclusive digital partnerships extend advertising reach
Learn More

04 Insights & Measurement

End-to-end, transparent measurement and actionable insights deliver provable impact
Learn More

INNOVATION

We’re constantly improving the viewing experience, and efficacies for the industry.

Delivering Real Results

Discover how our portfolio comes together for partners.

Creative Partnerships at NBCU

NBCUniversal Commercial Innovation: ShoppableTV

Bravo/E!

Bravo/E! + TRESemmé

AdSmart

AdSmart + CPG Alcoholic Beverage

All Case Studies

Latest Updates

NBCUniversal activates its platform to give back for the holidays

Campaign US

NBCUniversal activates its platform to give back for the holidays

Campaign US November 16th, 2020

Comcast NBCUniversal Deepens Its BOLD Commitment To The Military Community

Military Times

Comcast NBCUniversal Deepens Its BOLD Commitment To The Military Community

Military Times November 11th, 2020

NBCUniversal Plans to More Than Double Ecommerce Retail Partners by Next Year

Adweek

NBCUniversal Plans to More Than Double Ecommerce Retail Partners by Next Year

Adweek November 10th, 2020

All Updates