Welcome to NBCUniversal

Home to the biggest events & moments
of 2025 & 2026

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The Biggest Events & Moments

We will have nearly 40% of the industry’s most anticipated big, live events in 2026. “Legendary February” will feature the Super Bowl, Winter Olympics and NBA All-Star Weekend. And in the summer, Telemundo and Peacock will be the Spanish language home to the FIFA World Cup. Other big moments in 2025-26 include the return of the NBA and WNBA, BravoCon, Sunday Night Football’s 20th season, Ryder Cup, Macy’s Thanksgiving Day Parade, The Kentucky Derby, and Live from the Red Carpet.
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Massive, Ad-Supported Scale

In 2026, we will reach 286M P2+ each month with 95% of that programming ad supported, and 99% of those ads will be viewed to completion.

The Power of Live

70% of NBC’s content is live, across sports, news, and entertainment, while Peacock will have more than 7,500 hours of live sports content slated for 2026 - this live programming delivers 21% more engagement compared to non-live content.
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Reaching the Audiences that Matter to You

We continue to invest in our One Platform technology and data to deliver the audiences that matter to you across Streaming, DDL and One Platform Total Audience.
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01 The Biggest Events & Moments

We will have nearly 40% of the industry’s most anticipated big, live events in 2026. “Legendary February” will feature the Super Bowl, Winter Olympics and NBA All-Star Weekend. And in the summer, Telemundo and Peacock will be the Spanish language home to the FIFA World Cup. Other big moments in 2025-26 include the return of the NBA and WNBA, BravoCon, Sunday Night Football’s 20th season, Ryder Cup, Macy’s Thanksgiving Day Parade, The Kentucky Derby, and Live from the Red Carpet.
Learn More

02 Massive, Ad-Supported Scale

In 2026, we will reach 286M P2+ each month with 95% of that programming ad supported, and 99% of those ads will be viewed to completion.

03 The Power of Live

70% of NBC’s content is live, across sports, news, and entertainment, while Peacock will have more than 7,500 hours of live sports content slated for 2026 - this live programming delivers 21% more engagement compared to non-live content.
Learn More

04 Reaching the Audiences that Matter to You

We continue to invest in our One Platform technology and data to deliver the audiences that matter to you across Streaming, DDL and One Platform Total Audience.
Learn More

What’s New at NBCUniversal

EVENTS

NBCUniversal brings its biggest live moments of 2025 and 2026 to life at Cannes Lions.

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Takeaways

At its 2025 Upfront presentation, NBCUniversal showcased the greatest slate of content ever assembled by a media company – all against the backdrop of NBC’s 100th anniversary.

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ANNOUNCEMENT

Peacock to Launch Four Emerging Artist-Led Series on Monday, May 19

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ANNOUNCEMENT

NBCUniversal and Tinuiti Further Prove Television is a Performance Vehicle for Advertisers

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ANNOUNCEMENT

NBCUniversal Whips Up Flavorful Brand Partnerships for Bravo’s ‘Top Chef’ Season 22

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ANNOUNCEMENT

NBCUniversal Kicks Off Road to NBC’s 100th Anniversary at CES; Provides Advertisers Unprecedented Access to the World’s Biggest Content Moments

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ANNOUNCMENT

NBCUniversal’s Beloved Holiday Programming Provides Marketers an Iconic Home for the Holidays With First-Ever Shoppable Experiences and Unmatched Cross-Platform Reach in English and Spanish

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ANNOUNCEMENT

NBC Unveils Lineup of New and Returning Beloved Holiday Programming

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ONE PLATFORM

NBCUniversal has had a steadfast commitment to ad innovation on all screens, fundamentally reimagining what advertising can be. From interactive Peacock experiences to executing the never been done before using first to market technology.

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AD INNOVATION

NBCUniversal has had a steadfast commitment to ad innovation on all screens, fundamentally reimagining what advertising can be. From interactive Peacock experiences to executing the never been done before using first to market technology.

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STREAMING

Peacock is NBCUniversal’s streaming service that offers a diverse range of content, audiences, and opportunities for advertisers, all in one place.

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