Home to the biggest Must See Moments across Entertainment, Sports and News that shape culture and drive impact for our advertising partners.
NBC100
For 100 years, NBC has created content that fuels fandoms and shapes culture. From hit series to iconic TV moments and can’t-miss live events, we give brands consistent, high-impact opportunities to engage our audiences at scale.
Data, Technology & Innovation
Our data and technology - powered by One Platform and Comcast - is paving the way for the future of premium content. No matter your objective, we have solutions for you including contextual alignment, retargeting and our best-in-class Peacock Ad Innovations.
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Proving Impact
The future of cross-platform, full-funnel measurement is here. With solutions like Performance Insights Hub, we provide more transparency into campaign delivery, full-funnel performance and audience insights for advertisers of all sizes across linear and streaming.
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Must See Moments
NBCUniversal creates must see moments that are can’t-miss opportunities for advertisers. Across sports, entertainment, and news, we deliver cultural moments every day of the year that extend across platforms driving sustained engagement and impact for brands.
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01 NBC100
For 100 years, NBC has created content that fuels fandoms and shapes culture. From hit series to iconic TV moments and can’t-miss live events, we give brands consistent, high-impact opportunities to engage our audiences at scale.
02 Data, Technology & Innovation
Our data and technology - powered by One Platform and Comcast - is paving the way for the future of premium content. No matter your objective, we have solutions for you including contextual alignment, retargeting and our best-in-class Peacock Ad Innovations.
Learn More
03 Proving Impact
The future of cross-platform, full-funnel measurement is here. With solutions like Performance Insights Hub, we provide more transparency into campaign delivery, full-funnel performance and audience insights for advertisers of all sizes across linear and streaming.
Learn More
04 Must See Moments
NBCUniversal creates must see moments that are can’t-miss opportunities for advertisers. Across sports, entertainment, and news, we deliver cultural moments every day of the year that extend across platforms driving sustained engagement and impact for brands.
Learn More
ANNOUNCEMENT
At 2026 Upfront presentation, NBCUniversal showcased how we are shaping the next era of media and marketing, turning Must See Moments into can’t miss opportunities for marketers.
ANNOUNCEMENT
Watch all the Must See Moments from the 2026 NBCUniversal Upfront with trailers and content highlights from the presentation.
ANNOUNCEMENT
Peacock Showcases Powerhouse Slate at Today’s NBCUniversal Upfront | NBCUniversal MediaVillage
ANNOUNCEMENT
NBC Greenlights New Dramas ‘Line of Fire’ and ‘The Rockford Files’ Plus Comedies ‘Newlyweds’ and ‘Sunset P.I.’
ANNOUNCEMENT
NBC Greenlights "Wordle" Game Show From Executive Producer Jimmy Fallon and The New York Times