NBCUniversal’s proprietary ad tech platform combines premium content, advanced data capabilities, and AI-driven optimization to deliver scale, precision, and measurable performance. By connecting first-party insights, strategic data partnerships, and intelligent automation, we help brands reach the right audiences, make smarter decisions, and drive stronger business outcomes.
Data
Leverage the power of NBCU’s first-party, client data or partner data to drive stronger outcomes across the entire campaign lifecycle, combining insights that deliver scalable, connected value at every touchpoint.
Identity Foundation
Leverage our best-in-class data spine combining NBCU first-party signals with full U.S. census-level data
Data Collaborations & Clean Rooms
Unlock audience insights and maximize media efficiencies through privacy-safe data clean rooms
Data Partnerships
Employ NBCU’s strategic data partnerships, unlocking commerce and behavioral signals
Leverage the power of NBCU’s first-party, client data or partner data to drive stronger outcomes across the entire campaign lifecycle, combining insights that deliver scalable, connected value at every touchpoint.
Targeting
Drive relevance and personalization by reaching audiences that matter most or harness powerful content signals to align ad creatives within perfect moments. Seamlessly transform awareness & engagement into efficiency & impact.
Audience Targeting
Drive personalization to viewers, wherever they are, leveraging deterministic data
Contextual Alignment
Increase relevancy with endemic advertising at the genre, category or custom moment
Live Total Impact
Combine powerful live events and cutting-edge technology to maximize impact
Drive relevance and personalization by reaching audiences that matter most or harness powerful content signals to align ad creatives within perfect moments. Seamlessly transform awareness & engagement into efficiency & impact.
Innovation
Break through the noise with high-impact ad formats and adaptive optimization that transforms attention into impact.
Click here for more Peacock Ad Innovations
Ad Innovation
Built to break through, converting attention into measurable outcomes
Programmatic Activation
Streamlined automated experiences for brands of all sizes
Automation & AI
Delivering precision, efficiency and impact across NBCU’s creative services, targeting solutions and workflow automation
Break through the noise with high-impact ad formats and adaptive optimization that transforms attention into impact.
Click here for more Peacock Ad Innovations
