TODAY informs, entertains, inspires and sets the agenda each morning for viewers across America.
Audience Value
TODAY viewers are more affluent & educated vs. competitors
82M
de-duplicated viewers/visitors across linear and digital
+36M
incremental unique visitors when adding TODAY digital to TODAY linear
60K+
fans visit the TODAY Plaza every year
Source:
Deduplicated viewers & Unique visitors: Comscore XMedia Total View Report, Monthly Average based on March 2024. Total View Report. United States data. P18+.
TODAY viewers are more Affluent & Educated vs. Competitors: Nielsen (1/1/2023 – 12/15/2023), Live+SD data stream, Excludes break-outs and sustainers, Program Ratings average audience. Income and education based on P2+.
Impact & Environment
TODAY viewers are more likely to be brand loyal (P25-54)
#1
broadcast network morning show for ad impact
+15%
brand memorability vs. competition
+13%
message memorability vs. competition
Source:
TODAY is the #1 broadcast network morning show for ad impact/Brand KPIs: Marketcast/Phoenix TV Brand Effect, 1/1/23-3/31/24. Standard Ads, Adults 18+. Primetime Daypart for Cable News (M-Su, 7p-12a. Regular Programs Only. Morning Shows measure 7-9a daypart. Morning News claim based on P25-54. Business News not measured. Norm includes all measured non-NBCU English-Language news programs excluding interview specials and human-interest programs.
Competition
#1
weekday morning program
on TV among P25-54
#1
morning show for monthly cross-platform reach, +43% more viewers/visitors than #2 morning show
Source:
#1 among P25-54: Nielsen Media Research, L+SD, (1/1/24-3/31/24). MRI/Fusion Data, P18+. Total Day across NBC News, MSNBC, CNBC. (2) Nielsen. Live+SD. (1/1/24-3/31/24) ratings data. Average audience based on Total Day (6am-6am), Persons 2+, unless indicated. Program averages exclude repeats. Average weekday minutes per viewer based on M-F 6am-6am.
#1 Morning Show for Monthly Cross-Platform Reach: Comscore XMedia Total View Report, Monthly Average based on February 2024. Total View Report. United States data. P18+. Telemundo based on Telemundo Noticias and Telemundo Local.
Premium Content
