TODAY informs, entertains, inspires and sets the agenda each morning for viewers across America.
Audience Value
TODAY viewers are more Affluent & Educated vs. Competitors
50K+
fans visit the TODAY Plaza every year
#1
Most Social Early Morning News Show
+36%
YoY Growth in social interactions
Source:
TODAY viewers are more Affluent & Educated vs. Competitors: Source: Nielsen (1/1/2023 – 12/15/2023), Live+SD data stream, Excludes break-outs and sustainers, Program Ratings average audience. Income and education based on P2+.
Dedicated Fandom: 50,000+ fans visit the TODAY Plaza every year: Per brand marketing, estimates based on 200 ppl per weekday for 1-year. Previous estimates (pre-COVID) were ~100,000 per year. Estimate has been reduced given the latest attendance.
Most Social:: Source: Talkwalker Social Content Ratings, 1/1/23-12/16/23. 24/7 Tracking Window. YOY growth is vs. 1/1/22-12/16/22
YoY Growth: Comscore U.S. Media Metrix & Video Metrix. MMX: April 2023, VMX: April 2023. Make It – Adobe Analytics & Partner Dashboards, May 2023. Total Mobile and Desktop US Audience, April 2023.
Impact & Environment
TODAY Viewers are more likely to be brand loyal (P25-54)
#1
broadcast network morning show for ad impact
+13%
Brand Memorability vs. competition
+21%
Brand Memorability vs. competition
Source:
TODAY Viewers are more likely to be Brand Loyal: 2023 GfK MRI-Simmons Spring Doublebase USA weighted to Population (000) – Base: P25-54
TODAY is the #1 broadcast network morning show for ad impact: Marketcast/Phoenix TV Brand Effect, 9/19/23-12/1/23. Standard Ads, Adults 25-54. Morning Shows measure 7-9a daypart. Norm includes all measured non-NBCU English-Language news programs excluding interview specials and human-interest programs.
Competition
#1
weekday morning program on TV among both P18-49 and P25-54
#1
Morning Show for Monthly Cross-Platform Reach, +52% more viewers/visitors than #2 morning show
