For 100 years, NBC has shaped culture with some of the greatest Must See moments and stories. As we look ahead, NBCUniversal continues to invest in content and technology, creating new opportunities for innovation and impact for our partners.

As we evolve, we must meet viewers where they are – across our iconic franchises like Saturday Night Live, Late Night, TODAY, Bravo,Telemundo, the Macy’s Thanksgiving Day Parade and Sports plus new Peacock favorites like The Traitors and Love Island.

Building on the success of Sunday Night Football, we have expanded our Sunday night strategy with Sunday Night Basketball and now Sunday Night Baseball. NBCUniversal brings unparalleled appointment viewing to sports fans all year long, while also providing scale to our advertisers on the biggest spending day of the week.

With a monthly reach of 286 million people and the largest ad-supported footprint in the marketplace, NBCUniversal delivers both the reach and engagement to drive impact for brands.

NBCUniversal is on the forefront of new technology, with investments in AI to make premium video advertising more effective:

• Live Contextual will launch later this year, enabling advertisers to reach consumers in live programming across NBCUniversal in the moments that matter in real time. We will also offer First Dib Moments — category-led contextual alignment opportunities for marketers looking to reach the right audience at the right moment with the right message.
• NBCUniversal is modernizing the pitch-to-pay lifecycle with a new suite of interoperable AI agents to transform premium TV ad buying into a frictionless and performance-optimized marketplace.

As measurement continues to evolve, NBCUniversal is providing the transparency, consistency, and real-time insights advertisers need to plan with confidence and prove performance at every stage of the funnel.

Performance Insights Hub (PIH) gives partners a clear, real-time view of how campaigns are performing across linear and digital. Advertisers can access results as campaigns run, making it easier to optimize in the moment.

This level of visibility enables smarter decision-making, stronger accountability, and faster learning. Instead of waiting for post-campaign reporting, brands can understand what is working, where performance is strongest, and how to improve outcomes while campaigns are still in progress.

PIH provides a unified view of performance, bringing together reach, engagement, and business outcomes in one place so advertisers gain consistent, in-flight access to the data they need to evaluate and optimize campaigns.

PIH integrates best-in-class measurement partners including Dynata, EDO, InMarket, IQVIA, iSpot, Kantar, Kochava, LiveRamp, and VideoAmp. Instacart serves as the exclusive CPG outcomes partner, delivering closed-loop measurement for advertisers in that category.