As a TV brand that appreciates and embraces the emotional journey that makes crime addictive, we are excited for the new content that creates an environment to build valuable connections with an engaged consumer.
Oxygen will stay true to its core female viewers and continue to ramp up its programming efforts with a consistent, yet unique and differentiated, quality experience to fans.
Available in nearly 76 million homes, Oxygen is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Oxygen anywhere: On Demand, online or across mobile and connected TVs.
77.9M
monthly P2+ viewers
YTD, +61% YoY driven by
the 2026 Winter Olympics
155M
same-day social video
views, USA is the #1 cable
entertainment network
for social engagement
ranked on both same-day
social interactions and
video views
9x
more search engagement
driven for brands
advertised on USA than
ads on competitive cable
entertainment networks, #1
network in driving
incremental search
engagement across all
cable TV
Sources:
Reach: Source: Nielsen Big Data L+7 reach, 1-min qual, 2026 YTD (12/29/25 – 2/22/26) vs YoY (12/30/24 – 2/23/25)
Social: Talkwalker Social Content Ratings, YTD: (12/29/25-1/25/26). Total Day. Linear Tracking Window. Cable National Networks. No Sports Events or Specials. Excludes sports networks. Primetime Daypart.
Search Engagement: EDO Ad Engage, 01/01/26 – 02/08/26 Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), NBCU Cable Network Stats = excludes sports & news programming. Based on Media ER. Stats based on Median EV. Airings with +10k Impressions only. E!, Oxygen, Syfy = all episodes
