Home of charismatic characters, big shows, comedic moments, and live sports entertainment, USA network provides your brand the opportunity to connect with a broad and engaged fan base.
USA continues to bring a portfolio of sought-after acquired series and movies, creating a community of fans across genres.
Audience Value
Viewers are deeply engaged with our unfiltered family comedies, buzzy unscripted docu-series and empowered by our live WWE programming.
661M
social video views for USA programs, 2024
47M
same-day interactions across social, 3x higher than the top competitive entertainment cable networks combined
Source:
Social Video Views: Talkwalker Social Content Ratings, (1/1/24-12/31/24), Linear, Cable. Excluding Sports & Special Events.
Same-Day Interactions: Talkwalker Social Content Ratings, (12/30/24-3/30/25), Linear, Cable. Excluding Sports & Special Events.
Impact & Environment
3.2
ads on competitive cable generate the same brand search impact as 1 ad on USA
Top 5
network in driving incremental search engagement across all cable TV
Source:
USA Brand Search/Top 5 Network in Driving Search Engagement: EDO Ad Engage, 01/01/25 – 03/31/25. Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), excludes sports & news programming. Originals exclude repeats..
Competition
#1
cable entertainment network in prime
Top 5
cable entertainment network for 25+ years across key demos
#1
network in social video views and interactions
Source:
#1 Cable Entertainment Network in Prime/Top 5 Cable Ent Net: Nielsen Media Research, year to date based on C3 data (12/30/24-03/23/25). Ranked against all ad-supported cable, excluding sports and news. Program ranker excludes series with only 2 telecast. Prime (M-Sa 8-11P, Su 7-11P) program ranking & reality series ranking excludes Repeats. Reach: Nielsen Media Research, L+7, 1-min qual. Average monthly reach (12/30/24-03/23/25), based on calendar months. Includes: Bravo E!, Oxygen, Universal Kids, USA, SYFY, CNBC Prime. All nets based on total day except CNBC Prime (7P-2A M-F, 8A-2A Sa-Sun).
#1 Network in Social Video Views & Interactions:Talkwalker Social Content Ratings, (12/30/24-3/30/25), Linear, Cable. Excluding Sports & Special Events.
