Returning to home soil for the first time in a generation, LA28 will captivate the nation with world class competition. From the Torch Relay traveling coast to coast to the journey of making Team USA, LA28 will deliver unmatched national scale and a powerful opportunity for brands to connect with fans at the center of culture.
Momentum is Building
+5,000%
Increase in Google Searches
for LA28 During Milan
+26%
Higher Excitement for LA28
Due to Its Domestic Nature Among Casual Fans
8 in 10
Viewers Are More Likely to Engage With
Brands if They Are a Part of America’s Games
Unprecedented Scale
11,000+
Athletes Competing
3,000+
Hours of Coverage
840+
Events
Source:
Nielsen, Paris 2024 Olympics on NBCU, P2+ LS, internal NBCU metrics via Adobe/Peacock; Numerator/NBCU Paris 2024 Olympics Study, Olympics viewers lift in total sales
