NBC is home to some of the most prominent entertainment programming in the world. NBC continues to reach its engaged and passionate audience through legacy programming – celebrating NBC’s 100th anniversary next year to hilarious moments from the Tonight Show with Jimmy Fallon, dominant fan favorites – from the captivating competitors on the Voice to the action packed Chicago series, and iconic tentpole programming from the Macy’s Fourth of July Fireworks to the Thanksgiving Day Parade.
Audience Value
#1
network in prime, averaging 61M viewers each week
4 of 10
top dramas air
on NBC
#1
most social network for primetime entertainment programming, ranked by video views
Source:
#1 Network in Prime: Nielsen Media Research, season to date based on C3 data (9/23/24-03/23/25). Rankings exclude programs that aired out of their normal timeslot. Reach based on L+7 data, 1-min qualifier (9/23/24-03/23/2025). Audiences STD (9/23/24-03/23/25). Prime (M-Sa 8-11P, Su 7-11P). Viewing source level streaming data based on streaming meter sample; all other data based on national sample. Hulu includes Hulu Live; Streaming comparisons reflect U.S. viewing. Comparisons are made against ad-supported reach. Ad supported factors: 22% Netflix, 35% MAX, 80% Prime video, 38% Disney+, 70% Hulu.
Most Social: Talkwalker Social Content Ratings, STD: 9/23/24-3/30/25. Primetime Daypart. Linear Tracking Window. Prime daypart. No Sports Events or Specials. Excludes wrestling. ListenFirst Media, LF // TV // Episodic brand ranker including TV Shows only. Ranked among broadcast, cable, and streaming. Interactions includes Facebook, X, Instagram, YouTube, TikTok. Public video views includes Facebook, X, YouTube, TikTok. Interactions are based on engagements.
Impact & Environment
+57%
sponsorship favorability
vs. control
+79%
brand search engagement
Source:
Sponsorship Favorability: Magid, Rollup as of 1/13/25. NBC Prime via Metrics Table, based on current entertainment series excluding sports and news. Linear and streaming averages exclude news and sports networks/platforms. NBC Prime content MediaProbe Biometrics Data. P18+. All measured NBC programming 2021-2024TD). Emotional Engagement (EE)= MP Impact metric. NBCU DM&I Impact Dashboard, various vendors. 35 NBC entertainment campaigns across 20 brands and 11 categories. Prior 2 years to-date (1/1/2023-4/2/2024). Includes One Platform campaigns on NBC Entertainment.
Search Engagement: NBCU DM&I Impact Dashboard, various vendors. 35 NBC entertainment campaigns across 20 brands and 11 categories. Prior 2 years to-date (1/1/2023-4/2/2024). Includes One Platform campaigns on NBC Entertainment.
Competition
#1
unscripted program among P2+ (The Voice)
#1
entertainment program among P18-49 (SNL)
#1
network on YouTube, +153% more social views than #2 broadcast net
Source:
#1 Programs: Nielsen Media Research, season to date based on C3 data (9/23/24-03/23/25). Rankings exclude programs that aired out of their normal timeslot. Reach based on L+7 data, 1-min qualifier 9/23/24-03/23/2025). Audiences STD (9/23/24-03/23/25). Prime (M-Sa 8-11P, Su 7-11P). Viewing source level streaming data based on streaming meter sample; all other data based on national sample. Hulu includes Hulu Live; Streaming comparisons reflect U.S. viewing. Comparisons are made against ad-supported reach. Ad supported factors: 22% Netflix, 35% MAX, 80% Prime video, 38% Disney+, 70% Hulu.
#1 Network on YouTube:Talkwalker Social Content Ratings, STD: 9/23/24-3/30/25. Primetime Daypart. Linear Tracking Window. Prime daypart. No Sports Events or Specials. Excludes wrestling. ListenFirst Media, LF // TV // Episodic brand ranker including TV Shows only. Ranked among broadcast, cable, and streaming. Interactions includes Facebook, X, Instagram, YouTube, TikTok. Public video views includes Facebook, X, YouTube, TikTok. Interactions are based on engagements.
Premium Content
Prime
Late Night
Specials
