NBC

48M

Weekly viewers across Prime & Late Night

(only 19% duplication) 

20M

Viewers reached weekly by The Voice (more than 3X The White Lotus,

+51% than Dahmer)

2%

Watch both NBC & Peacock

3%

Greater brand exposure

Broadcast accounts for only 3% of all ad units, but delivers nearly 1/3 of all TV impressions

1x

Unit in The Voice delivers the same search engagement for a brand as 3X units in competitive broadcast programs

+89%

Custom content brand recall vs. airing in competitive broadcast programs

#1

Network in Total Viewers

+41%

More social interactions vs. competitive broadcast

#1

Social Show

(The Tonight Show)

#1

Reality Competition Show in Social (The Voice)

Prime

Late Night

Specials