NBC is home to some of the most prominent entertainment programming in the world. NBC continues to reach its engaged and passionate audience through legacy programming – celebrating SNL’s 50th anniversary next year to hilarious moments from the Tonight Show with Jimmy Fallon, dominant fan favorites – from the captivating competitors on the Voice to the action packed Chicago series, and iconic tentpole programming from the Thanksgiving Day Parade to the Golden Globe Awards.
48M
Weekly viewers across Prime & Late Night
(only 19% duplication)
20M
Viewers reached weekly by The Voice (more than 3X The White Lotus,
+51% than Dahmer)
2%
Watch both NBC & Peacock
3%
Greater brand exposure
Broadcast accounts for only 3% of all ad units, but delivers nearly 1/3 of all TV impressions
1x
Unit in The Voice delivers the same search engagement for a brand as 3X units in competitive broadcast programs
+89%
Custom content brand recall vs. airing in competitive broadcast programs
#1
Network in Total Viewers
+41%
More social interactions vs. competitive broadcast
#1
Social Show
(The Tonight Show)
#1
Reality Competition Show in Social (The Voice)