NBC is home to some of the most prominent entertainment programming in the world. NBC continues to reach its engaged and passionate audience through legacy programming – celebrating SNL’s 50th anniversary to hilarious moments from the Tonight Show with Jimmy Fallon, dominant fan favorites – from the captivating competitors on the Voice to the action packed Chicago series, and iconic tentpole programming from throughout the holidays from the Thanksgiving Day Parade to Christmas in Rockefeller Center.
Audience Value
#1
network across all TV for primetime
65M
weekly P2+ viewers
Impact & Environment
+8%
ad memorability vs. competitive primetime ads
+9%
brand memorability vs. competitive primetime ads
+13%
message memorability vs. competitive prime ad
+28%
more incremental brand search ads vs. competitive broadcast prime entertainment programs
Competition
#1
Unscripted program – The Voice
Entertainment program among P18-49 – SNL
Late Night entertainment program – The Tonight Show with Jimmy Fallon
Most-social broadcast network for primetime entertainment programming
Premium Content
Prime
Late Night
Specials
Source:
Nielsen Media Research, season to date based on C3 data (9/25/23-1/28/24). Rankings exclude programs that aired out of their normal timeslot. Reach based on L+3D data, 1-min qualifier (9/25/23-2/11/24). Prime (M-Sa 8-11P, Su 7-11P). Viewing source level streaming data based on streaming meter sample; all other data based on national sample. Hulu includes Hulu Live; Streaming comparisons reflect U.S. viewing. Late Night Claims: Listenfirst. The Tonight Show w/ Jimmy Fallon (10/2/23-2/11/24). Compared against Kimmel, Colbert, and The Daily Show. TikTok claim across all broadcast entertainment. Talkwalker Social Content Ratings. (10/2/23-2/11/24), Late Fringe, YouTube, exclude sports & specials. Time-based TAMI P2+ 23-24 STD, excludes repeats. Marketcast/ TV Brand Effect, 9/25/23-2/11/24. Standard Ads, P18+ unless noted. Comparisons are vs. competitive broadcast/cable prime averages. Programs are compared vs. competitive broadcast prime. EDO Ad Engage, 9/25/23-2/11/24. Incremental search volume comparisons based on Total EV. NBC programming during prime daypart, excludes sports/news genres. Competitive broadcast nets: ABC, CBS, FOX. Voice claims versus competitive broadcast nets during the same time frame, Uses median EV and Ad multiplier
