NBC News

1 in 5

Say they pay more attention to ads during NBC or MSNBC’s election coverage vs. other networks

75%

Lift in aided brand recall

+46%

Lift in purchase intent

#1

Within Washington, DC market (Meet the Press with Chuck Todd)

Top 10

Most-Watched Program every month in 2022 (Nightly News with Lester Holt)

#1

Broadcast Network across the board for “Decision 2022” primetime midterm Election coverage