One Platform

NBC News

NBC News’ unparalleled reach, combined with its exceptional portfolio of media platforms, provides advertisers unprecedented access to an ideal consumer base.

 

Audience Value

  • Meet the Press delivers more high-income viewers, vs. competition
  • Stay Tuned is Engaging Audiences on Snapchat & TikTok: averaging 37M monthly episode views on Snapchat, plus 25M monthly views on TikTok
  • NBCNews.com had it’s 3 best years (‘20-’22) across all key metrics (unique visitors, video views, video minutes, video viewers)
Source:
    • Meet the Press audiences are leaders vs. the competition: +22% – This Week; +44% – CBS Face the Nation; +386% – Fox News Sunday
      • Source: Nielsen (12/27/21-5/29/22), Live+SD data stream, Program Ratings average audience. Median Age and Male/Female Skew based on P2+, Median HHI based on P25-54. Reach based on Live+SD data, 6-Minute Qualifier at 75% unification among A25-54.
    • Stay Tuned is Engaging Audiences on Snapchat & TikTok: averaging 37M monthly episode views on Snapchat with 10M followers, plus 25M monthly views on TikTok with more than 1M followers
      • Source: ListenFirst and Partner Portals. January-November 2022.
    • NBCNews.com had it’s 3 best years (‘20-’22) across all key metrics (unique visitors, video views, video minutes, video viewers)
      • Source: Comscore U.S. Media Metrix. January-November ‘22 average month; Video Metrix, January-October ’22 average month vs. full year historical comparisons

Impact & Environment

1 in 5

Say they pay more attention to ads during NBC or MSNBC’s election coverage vs. other networks

News content takes ads further:

75%

Lift in aided brand recall

+46%

Lift in purchase intent

Source:

1-in-5 say they pay more attention to ads during NBC or MSNBC’s election coverage vs. other networks

  • Source: Leflein June 2019 Baseline Research Results – 2020 Election Interest Tracker ​
  • Base: Regular viewers of the network and watch their election news NBC (239), MSNBC (264)​
  • Q17. What is your feeling about the ads you typically see during (PIPE NETWORK)’s presidential election news and debate coverage vs. other networks​
  • Base: Regular viewers of the network and watch their election news NBC (239), MSNBC (264)​
  • Q18. When brands advertise during (PIPE NETWORK)’s presidential election coverage vs. other networks, I feel…​

News content takes ads further: +75% lift in aided brand recall, +46% lift in purchase intent

  • Source: NBCU Ad Impact dashboard, Ad Hoc Vendors. Results from 20 campaigns across Today Show, NBC News, CNBC, and MSNBC. Indexed against control.

 

 

Competition

#1

Within Washington, DC market (Meet the Press with Chuck Todd)

Top 10

Most-Watched Program every month in 2022 (Nightly News with Lester Holt)

#1

Broadcast Network across the board for “Decision 2022” primetime midterm Election coverage

Source:

Top 5 Most-Watched Program on Linear TV (Nightly News)

  • Source: Nielsen Media Research, 12/27/2021 – 12/25/2022, L+SD, total day, excluding sports, specials, and syndication

#1 P25-54 within Washington, DC market (Meet the Press)

  • Source: Nielsen Media Research, L+SD, total day, excluding sports, specials, and syndication, 4Q22

#1 Broadcast Network among P18-49 & P25-54 during primetime Election coverage

  • o Source: Nielsen, November 8 2022, Live + Same Day average audience, Primetime Election coverage

 

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