NBC News’ unparalleled reach, combined with its exceptional portfolio of media platforms, provides advertisers unprecedented access to an ideal consumer base.
1 in 5
Say they pay more attention to ads during NBC or MSNBC’s election coverage vs. other networks
75%
Lift in aided brand recall
+46%
Lift in purchase intent
1-in-5 say they pay more attention to ads during NBC or MSNBC’s election coverage vs. other networks
News content takes ads further: +75% lift in aided brand recall, +46% lift in purchase intent
#1
Within Washington, DC market (Meet the Press with Chuck Todd)
Top 10
Most-Watched Program every month in 2022 (Nightly News with Lester Holt)
#1
Broadcast Network across the board for “Decision 2022” primetime midterm Election coverage
Top 5 Most-Watched Program on Linear TV (Nightly News)
#1 P25-54 within Washington, DC market (Meet the Press)
#1 Broadcast Network among P18-49 & P25-54 during primetime Election coverage