NBC News’ unparalleled reach, combined with its exceptional portfolio of media platforms, provides advertisers unprecedented access to an ideal consumer base.
Audience Value
More than
2 in 3
American adults reached by NBCU News Group properties each month
(68% reach)
Top 3
quarter
on record for NBC News NOW in Q1’24, driven by Live + VOD consumption
+43M
incremental unique visitors when adding NBC News digital to NBC News linear (+53% lift)
Source:
NBCU News Group Monthly Reach: Comscore XMedia Total View Report, Monthly Average based on February 2024. Total View Report. United States data. P18+. Telemundo based on Telemundo Noticias and Telemundo Local.
NBC News NOW: NBCU DAVD. YoY claim: (1/1/24-4/1/24) vs. (1/1/23-4/1/23). Includes FEP only. (2) Peacock Internal Data, Time Spent, 1/1/24-4/1/24. (3) News Now: Adobe Analytics & Partner Dashboards, Monthly Live + VOD Hours Viewed. Some platforms are estimated for the final week in March 2024 due to data delays
NBCNews.com reach lift: Comscore XMedia Total View Report, Monthly Average, January 2024. NBC News = NBCNews.com (Digital) and regularly scheduled and special news programming on NBC linear. United States data. P18+. Today is vs. GMA and CBS Mornings.
Impact & Environment
+81%
higher search engagement
for brands that advertise during programs
vs. competitive broadcast news programming
2.4 ads
on competitive broadcast programming generate the equivalent search impact as 1 ad on NBC News programming
Source:
Ad Search Engagement: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming YTD (1/1/24-2/4/24). News and Information Programming Genre.
Competition
NBC News Group:
#1
news organization in the U.S. for cross-platform reach, reaching 169M de-duplicated viewers/visitors across TV and digital in February 2024
#1
news organization in the U.S. on TikTok, based on followers and views.
Source:
#1 news organization in the U.S. for cross-platform reach: Comscore XMedia Total View Report, Monthly Average based on February 2024. Total View Report. United States data. P18+. Telemundo based on Telemundo Noticias and Telemundo Local.
#1 news organization in the U.S. on TikTok, based on followers and views: ListenFirst and Partner Portals. 1/1/24 – 4/28/24.
Premium Content
