NBC News

More than

2 in 3

American adults reached by NBCU News Group properties each month

(68% reach)

Top 3


on record for NBC News NOW in Q1’24, driven by Live + VOD consumption


incremental unique visitors when adding NBC News digital to NBC News linear (+53% lift)


higher search engagement

for brands that advertise during programs

vs. competitive broadcast news programming

2.4 ads

on competitive broadcast programming generate the equivalent search impact as 1 ad on NBC News programming


news organization in the U.S. for cross-platform reach, reaching 169M de-duplicated viewers/visitors across TV and digital in February 2024


news organization in the U.S. on TikTok, based on followers and views.