NBC News

1 in 5

Say they pay more attention to ads during NBC or MSNBC’s election coverage vs. other networks


Lift in aided brand recall


Lift in purchase intent


Within Washington, DC market (Meet the Press with Chuck Todd)

Top 10

Most-Watched Program every month in 2022 (Nightly News with Lester Holt)


Broadcast Network across the board for “Decision 2022” primetime midterm Election coverage