#OurPartnershipCommitment:
This Spring, One Platform Puts You Center Stage

 
To all our partners,

Every day, our goal is to make it easier for you to activate across NBCUniversal’s ONE Platform – and use our trusted content and legacy-busting capabilities to achieve your business goals. That’s why, this spring, we’re hosting a symphony of interconnected events designed just for YOU. Each moment will build on the next to help you understand every layer of One Platform: the technology infrastructure, the creative strategy, the innovative experience, and most importantly, the iconic content people love.

• Everything will kick off on March 22nd with One22, NBCU’s annual developer conference. Live and Virtual from our iconic Studio 8H, we’ll showcase the technology stack that’s the foundation of One Platform—including the latest data, measurement, and activation capabilities—and how you can use identity, innovation, impact, and interoperability to grow your business.
• During the week of April 11th, we’ll host our first Content and Community Previews in both New York and in Los Angeles. These intimate, in-person, gatherings will illuminate how our content creates communities and give you a new window into the audience insights and data science that inform our content development and creative strategy.
• At the NewFronts on May 2nd, we’ll bridge the technology and content strategy and explore new ways to engage audiences and forge strong connections in spaces like streaming. You’ll learn new insights from Peacock, how we’re innovating based on those results, and how these tools can help your business succeed.
• Finally, on May 16th, we’ll bring it all together from two iconic stages: in the morning with our Upfront at Radio City Music Hall, followed by a Telemundo Celebration that evening at the Ziegfeld Theatre. All day long, we’ll celebrate the culture-defining content that shapes the world, in both English and Spanish. We’ll lift up the stories that hundreds of millions of consumers trust, connect with, and rely on no matter the stage or screen—and preview what’s coming next, and how you can be a part of it.

These events, and the strategy behind them, are a manifestation of #OurPartnershipCommitment to YOU. Because ultimately, everything we’ve built as part of ONE Platform is for YOU: from the content that fills hearts and screens, the experiences people trust and crave, the creativity and insights that turn consumers into communities, and the advanced technology you can use to activate quickly, engage effectively, and inspire people globally.

All of this is meant to give you more opportunities to connect with audiences, and the freedom to fully optimize your business on every screen. In other words, no matter the stage or event, and all year long, you and your business are at the center of everything we do.

See you soon,

Linda Yaccarino
Chairman, Global Advertising & Partnerships
NBCUniversal