NBCUniversal and LG Electronics Expand Partnership to Drive Engagement and Meaningful Connection with Audiences and Advertisers Across the Country

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Content From NBCUniversal Global TV Distribution Library and NBCUniversal Portfolio Arrive This Month to LG Channels Through 40 New FAST Channels

NBCUniversal Enables Shoppable Content Across LG Smart TVs in the US, so Audiences Can Watch, Lounge, and Shop the Latest Essentials

New York, NY – March 25, 2025 – Today, NBCUniversal and LG Electronics (LG), a global leader and technology innovator in consumer electronics, home appliances, and more, announced an expanded partnership that will deliver NBCUniversal content in the US including entertainment, news, sports, Spanish-language, and true-crime programming as well as innovative shoppable experiences to audiences across the country through LG smart TVs.

Available today are NBC News NOW, TODAY All Day, Dateline 24/7, and SNL Vault FAST channels, with an extensive collection of beloved film and TV series spanning decades including “Little House on the Prairie,” “Murder, She Wrote” and “Saved by the Bell,” plus cinema classics from Universal Pictures and genre-based action, crime and monster movies coming soon. These upcoming launches also include past seasons of popular series from “Million Dollar Listing,” “The Real Housewives” and “Top Chef” along with Spanish-language news and entertainment from Telemundo. Additionally, local news, true-crime and sports programming will join the LG Channels lineup.

On the horizon, LG TV users with Pay-TV subscriptions will be able to watch some of their favorite current NBCUniversal content on linear including Bravo’s highly successful “Below Deck” franchise, and shop directly within the LG experience on-screen with plans to offer additional content. By combining the power of NBCUniversal and LG technologies and content, these leaders are empowering marketers to directly connect with engaged audiences and fans to shop their products or services in real-time without disrupting their content journey. With NBCU Checkout and LG’s ‘webOS pay’ feature, viewers can utilize their LG remote to easily explore different products inspired by the content and easily make a purchase through their mobile device or directly on their TV, reducing consumer friction, while also driving measurable brand impact.

The joint effort leverages LG’s Emmy-award-winning webOS smart TV platform and NBCUniversal’s longtime legacy of innovation, redefining how viewers engage with content and commerce through shoppable experiences, ad innovations, and purchasing technology. Since launching its commerce business, NBCUniversal has seen incredible demand and impact for brands of all sizes, collapsing the purchase funnel with increases in engagement when storytelling, IP and talent are leveraged (+378%), brand favorability due to the connection made with NBCU IP (+171%) and year-over-year purchase growth (+60%).

This development within the free ad-supported streaming TV (FAST) and commerce spaces builds upon NBCUniversal and LG Electronics’ long-standing partnership across the NBCUniversal portfolio including content sponsorships such as LG’s recent collaboration with NBC’s nature documentary series, “The Americas,” narrated by Tom Hanks.

For the past 12 years, as the leader and original creator of OLED TVs, LG has refined its premium TV innovation year after year. Today, LG offers the widest lineup of OLED TV’s from 42 thru 97 inch screen sizes including its award-winning LG OLED G5 evo TV, as well as innovative OLED TV solutions such as the world’s only 42-inch flexible TV, the LG OLED Flex, and unique lifestyle TVs including the LG StanbyME and LG StanbyME Go. For more information on the complete lineup of 2025 LG TVs, visit LG.com.

The full suite of NBCUniversal’s free, ad-supported TV content on LG includes:

Global TV Distribution Studio Entertainment Channels:

  • Alfred Hitchcock Presents: This Emmy®-winning anthology series created by Alfred Hitchcock features pulse-pounding mysteries and delightfully twisted endings. Enjoy these star-studded classics from the beloved “Master of Suspense” himself!
  • American Ninja Warrior: Catch up on American Ninja Warrior, where athletes take on a tough obstacle course in an epic physical competition.
  • Bad Girls Club: Watch as seven outrageously bold, brazenly misbehaved women attempt to transform their reckless ways. Can they change – or will chaos rule?
  • NBC Comedy Vault: For non-stop laugh-out-loud moments from iconic series “Will & Grace,” look no further than the NBC Comedy Vault channel!
  • Little House on the Prairie: Set in the late 1800’s, the Ingalls family pack up their belongings and venture out west in search for new life in the new land. Starring Michael Landon and Melissa Gilbert, watch this family of five adjust to their new home in Plum Creek, on the plains of Minnesota.
  • Murder, She Wrote: Join mystery writer Jessica Fletcher (played by legend Angela Lansbury), as she solves crimes in this Emmy®-winning drama.
  • Saved By The Bell: Share the inventive schemes and mischievous dreams of these tight-knit friend groups. Watch them grow from Bayside High in “Saved By The Bell” to after graduation in “The College Years.”
  • Universal Action: Buckle up and hold on tight! Helicopters, fast cars, and fight scenes are packed into this channel. Here you’ll find riveting shows that are sure to get your heart pumping and adrenaline flowing, such as “Magnum P.I.,” “Knight Rider,” “The A-Team” and many others.
  • Universal Crime: Mystery, suspense, and action culminate in these notable drama series. From the scene of the crime to the courtroom, follow along with some of your favorite stars as they fight for justice to be served. Series include: “Columbo,” “Kojak,” “The Rockford Files” and more.
  • Universal Monsters: Blood-sucking vampires, stitched-together monsters, and howling werewolves! From iconic monster movies to modern classics, these films are guaranteed to give you goosebumps, which include titles such as “Frankenstein,” “Dracula,” “The Wolf Man” and more.
  • Universal Movies: Immerse yourself in the magic of cinema, from laugh-out-loud comedies and inspiring dramas to thrilling adventures – all on the Universal Movies channel.

Network Entertainment Channels:

  • Bravo Vault: From “Shahs of Sunset” to “Flipping Out,” Bravo Vault immerses you in all the high-sheen content and drama you love with our rotating content library.
  • E! Keeping Up: Catch up and “keep up” with the Kardashians, plus popular spin-off series like Kourtney & Khloe Take Miami.
  • Million Dollar Listing Vault: Bravo’s Million Dollar Listing vault has the best of luxury real estate, with all the deals and drama! Watch every season now!
  • Oxygen True Crime Archives: Oxygen True Crime Archives is your home for deep dives into infamous cases and binge-watching original series. True crime, all day, every day.
  • Real Housewives Vault: Revisit the Real Housewives that launched the iconic franchise, showcasing the glitz, glamour, and drama of the reality show’s wealthy female stars.
  • SNL Vault: See your favorite SNL characters, sketches, and hosts!
  • Top Chef Vault: Bravo’s “Top Chef” Vault has a rotating library to catch up on and learn the latest in sous-vide, gastronomy and more from the ultimate food competition show.

Sports Channels:

  • GolfPass: GolfPass brings together thousands of lessons from the game’s biggest instructors, exclusive series, GOLF Channel news and features, and much more.
  • NBC Sports NOW: Enjoy big-time sports talk with Dan Patrick, Mike Florio, Dan Le Batard and more, plus watch live events and highlights.

News Channels:

  • American Crimes: Explore the dark side of the American dream and life behind bars, featuring award-winning series “American Greed” and “Lockup”.
  • Dateline 24/7: Get true crime mysteries from the True Crime Original. All Dateline, all the time.
  • NBC New York News: The latest local news, breaking updates, live events & weather in the tri-state area.
  • NBC Los Angeles News: The latest local news, breaking updates, live events & weather in the LA area.
  • NBC Chicago News: The latest local news, breaking updates, live events & weather in the Chicago area.
  • NBC Philadelphia News: The latest local news, breaking updates, live events & weather in the Philadelphia area.
  • NBC South Florida News: The latest local news, breaking updates, live events & weather in the South Florida area.
  • NBC Boston News: The latest local news, breaking updates, live events & weather in the Boston area.
  • NBC Connecticut News: The latest local news, breaking updates, live events & weather in Connecticut.
  • NBC Washington, DC News: The latest local news, breaking updates, live events & weather in the DC area.
  • NBC Dallas Fort Worth News: The latest local news, breaking updates, live events & weather in the Dallas-Fort Worth area.
  • NBC San Diego News: The latest local news, breaking updates, live events & weather in the San Diego area.
  • NBC Bay Area News: The latest local news, breaking updates, live events & weather in the Bay Area.
  • NBC News NOW: Get live breaking news, the latest headlines, and in-depth reporting. Streaming 24/7.
  • TODAY All Day: Enjoy all four hours of the TODAY show every weekday starting at 11am ET plus show exclusives, original food shows, celebrity interviews, health, wellness and more hosted by your favorite TODAY anchors.

Spanish Language Channels:

  • Telemundo Noticias California: The latest local news, breaking updates, live events & weather in California.
  • Telemundo Noticias Texas: The latest local news, breaking updates, live events & weather in Texas.
  • Telemundo Noticias Florida: The latest local news, breaking updates, live events & weather in Florida.
  • Telemundo Noticias Noreste: The latest local news, breaking updates, live events & weather in the northeast.
  • Telemundo Accion: Experience recent fan favorites and the best hits from Telemundo, featuring fast-paced crime telenovelas. Immerse yourself in popular series and join iconic characters like Aurelio Casillas, Nacho Montero, Catalina Santana and Vicenta Acero in thrilling titles such as “El Señor de los Cielos,” “El Barón,” “Sin Senos Sí Hay Paraíso’ and “Señora Acero.”
  • Historias de Amor: Delightful romantic comedies & emotionally charged dramatic sagas of love and revenge.
  • Telemundo al Dia: The most trusted news source for the Hispanic community in the US, offering the most important news and the latest in entertainment and sports.

About NBCUniversal

NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

About NBCUniversal Global TV Distribution

NBCUniversal Global TV Distribution is responsible for the licensing and distribution of NBCUniversal product to all forms of television and new media platforms in the U.S., Canada and in over 200 territories internationally. NBCUniversal’s content portfolio includes a vast and diverse library of more than 6,500 feature films and 170,000 television episodes, including current and classic titles, non-scripted programming, kids, sports, news, long-form and short-form programming from Universal Pictures, Focus Features, Universal Television, UCP, Universal International Studios, Sky Studios, Universal Television Alternative Studio, NBC Late Night properties, DreamWorks Animation, Telemundo, Universal Pictures Content Group, as well as locally produced content from around the world, and more. Global TV Distribution is a division of Comcast NBCUniversal.   

About LG Channels

Since its launch on LG’s webOS platform in 2015 with fewer than 100 channels, LG Channels has expanded rapidly, now offering over 350 free channels featuring a diverse array of premium live content and on-demand programming. Consistently ranked among the top five most accessed apps on LG smart TVs across all regions where the service is offered, LG Channels continues to attract a growing, global audience. Available on LG smart TVs (2016 models and newer) through webOS, users can easily access LG Channels by pressing the dedicated key on the LG Magic Remote or by navigating directly from the home screen.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $63 billion global innovator in technology and manufacturing. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, energy solutions and vehicle components. LG is a seven-time ENERGY STAR® Partner of the Year. The company’s commitment to environmental sustainability and its “Life’s Good” marketing theme encompass how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. www.LG.com.

Media Contacts:

NBCUniversal

LG Electronics USA

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