NBCUniversal Expands One Platform’s Global Capabilities with Worldwide Publisher Partnerships, Bringing Extensive Premium Ad Inventory to Marketers

“Across the world, we see the power of premium content to engage audiences and drive impact for businesses. And yet, the complexity of transacting across multiple markets at scale has so far kept marketers from accessing an increasingly global consumer base. By uniting Comcast’s position in premium content, global marketer relationships and technology expertise in NBCUniversal and FreeWheel, we’re scaling our platform and capabilities to deliver monetization at scale. Through cross-industry partnerships with leading programmers, we hope to build a more scalable TV advertising ecosystem for the benefit of all participants.”
-Krishan Bhatia, President & Chief Business Officer, NBCUniversal

“We’re on a journey to connect the premium video industry in a way that brings scale and simplicity to TV ad buying. Our partnership with NBCUniversal and the other international broadcasters is a perfect example of this. FreeWheel’s technology provides the key underpinning that enables multi-screen audiences to be transacted across geographies in a more simplified way, giving buyers and sellers the streamlined access to supply and demand they need to thrive in an increasingly global marketplace.”
-James Rooke, President, Comcast Advertising

“Today there is huge friction when trying to execute from a single access point, a multi market, multi publisher premium CTV campaign. Add the need for mass reach and scale, standardisation of measurement and reporting, and that friction is currently a barrier to entry. One Platform marks a significant step forward in solving these challenges, and one that aligns with OMG’s commitment to delivering first-mover solutions that enable competitive advantage for our clients in a changing marketplace.”
-Johan Boserup, Global CEO, Investment, Omnicom Media Group