How fans engage with our content and your brand
At NBCUniversal, our culture-defining premium content ignites fandom within diverse audiences. Across all of our properties, our fans engage with the stories, characters, and talent they love.
NBCUniversal’s fandom personally resonates with advertising on our powerful content slate.
82%
of viewers say NBCU has a distinct brand or personality
67%
of viewers say companies should advertise on NBCU if they want to reach people like them
1:1
emotional engagement ratio between content and commercial breaks
Our Insights and Research team is committed to showcasing how this fandom extends to your brand, establishing authentic connection with your target consumers. Explore our content engagement insights series below to see how your brand can benefit from partnering with NBCU.