NBCUniversal Supercharges
Live Event Programming for Advertisers With New Accelerated Audience Capabilities

“Live event content brings people together and sparks real-time emotional connections and conversations. And for marketers, the power of live to build relationships between brands and fans is unmatched. These new accelerated audience capabilities make media more accountable — enabling brands to have a more nuanced view of their audiences and quickly understand campaign performance.”
-Alison Levin, President of NBCUniversal Advertising & Partnerships