NBCUniversal and Instacart Expand
Strategic Partnership to Open Up
Audience-Based Advertising
Opportunities for CPG Brands

“Advertisers are increasingly prioritizing strategic audiences, and with this partnership, CPG brands will be able to connect with the next generation of grocery shoppers in a highly engaging environment. We will be leveraging NBCUniversal’s full portfolio and market-leading daily reach, combined with Instacart’s measurement & data capabilities, to drive results for marketers.”
-Alison Levin, President, NBCUniversal Advertising & Partnerships

“Online grocery shopping continues to grow in a post-COVID world and Instacart is the clear category leader. We’re committed to helping CPG brands connect with and inspire high-intent consumers wherever they advertise. Soon, NBCUniversal advertisers will be able to leverage Instacart’s first-party audience data to enhance their streaming campaigns and prove their campaigns’ efficacy with our closed-loop measurement. Consumers can see a CPG’s ad on streaming and get that product delivered to them via Instacart in as fast as an hour – it’s a win-win for both consumers and brands.”
-Tim Castelli, Vice President of Global Advertising Sales at Instacart