NBCUniversal to Send 27 Creators to Olympic Games Paris 2024 in Partnership With Meta, Overtime, Snapchat, Tiktok and Youtube

“For decades, the Olympics has brought generations of friends and families together. With the Paris Creator Collective and these new partnerships, we will reach out to the younger generation of Olympic fans with personalities, content, and voices they consistently engage with in their daily lives. Creators participating in this new program will bring a unique perspective to fans of the Olympic Games. From the athletes to the food to the celebration, creators will offer their communities of fans a truly unique, engaging look at this summer’s global gathering in Paris.”
-Gary Zenkel President, NBC Olympics