NBCUniversal Drives Performance Marketing Into the Future With New Technology & Data Capabilities

“Television today is a full-funnel performance vehicle where marketers can launch, build and grow their brands across any screen at scale. At One24, we’re continuing to drive our legacy of innovation, moving consumers from aspiration to action and partnering with marketers of all sizes to use technology to move their businesses forward.”
-Mark Marshall, Chairman, NBCUniversal Global Advertising & Partnerships, NBCUniversal