“Christmas in Rockefeller Center” Shines Brighter Than Ever with Expansion of Virtual Concessions; Spanish-Language Debut on Telemundo is Presented by Toyota and Baileys Returns for 5th Consecutive Year
The Most Wonderful Time of Year Comes to Life Across NBCUniversal’s Portfolio in Festive and Heartwarming Ways with Crumbl, Jennie-O®, Rao’s Homemade, Shark, and Starbucks
New York, NY – Nov. 27, 2024 – Today, NBCUniversal announced dynamic new partnerships with several of the nation’s top brands, setting the stage for an unforgettable holiday season for both marketers and consumers across its entire cross-platform portfolio—from beloved holiday specials to live sports to hit daytime talk shows. With five fewer shopping days between Thanksgiving and Christmas, NBCUniversal is bringing brands directly into consumers’ homes this holiday season, making it not only the season of giving, but the season of engaging.
“The holidays at NBCUniversal are one of the most highly anticipated times of year for fans and brands with iconic programming that engages viewers of all ages. And this year we are elevating our holiday programming through cross-platform partnerships with some of the nation’s top brands to transform the holiday season into one of the most powerful platforms for engagement, delivering memorable experiences that resonate with viewers and maximize impact for marketers.”
– Karen Kovacs, President, Advertising & Partnership, NBCUniversal
“Christmas in Rockefeller Center” Dazzles in English & Spanish, Adds New Virtual Concessions Shoppable Experience
For the first time ever, NBCUniversal is expanding Virtual Concessions to Christmas in Rockefeller Center on NBC and Peacock. With this commerce capability, NBCUniversal will allow consumers to enjoy the annual tree lighting in Rockefeller Center, while shopping for their holiday snacks and gifts from the comfort of home. This expansion of Virtual Concessions comes on the heels of its successful launch during the 2024 Paris Summer Olympic Games.
Additionally, for the fifth consecutive year, Baileys returns to Christmas in Rockefeller Center, helping to warm up the holiday season with the show’s branded countdown clock and the first-ever televised watch party in 610 Loft & Garden in New York City. Those tuning in at home can feel the festive spirit with a delightful mug of Baileys Hot Chocolate that’s made with Baileys Original Irish Cream Liqueur, a delicious blend of Irish Whiskey and spirits with Irish dairy cream and a touch of rich chocolate and vanilla flavors.
“Throughout the years, Baileys has always been at the center of holiday celebrations, and we’re excited to make the festivities even more delicious in our fifth year at Christmas in Rockefeller with NBCUniversal. We love being part of this moment that has become a cherished tradition for so many adults and allowing them to celebrate over their favorite indulgence with Baileys Original Irish Cream.”
– Whitney Mullen, Director of Baileys & Liqueurs, DIAGEO
For Telemundo’s inaugural broadcast of Christmas in Rockefeller Center, aptly named Navidades en Rockefeller Center, airing on December 4, 2024, Toyota will make history as the presenting sponsor, helping to bring the country’s premier holiday tradition to Spanish language audiences for the first time ever. The Hispanic spot, “Naughty List,” will air during the special broadcast. Together, Toyota and Telemundo are tapping into the $3.4 trillion purchasing power the Hispanic community holds with dedicated coverage that authentically connects to Spanish language fans for the holidays. Additionally, Toyota is set to make a heartwarming return with their annual holiday commercial, “Real Reward,” featuring a special personalized throw from a show host. They will also reveal their 2024 partnership with Best Friends Animal Society, a leading national animal welfare organization working to save the lives of dogs and cats in America’s shelters, live on NBC, Peacock and Telemundo.
“This iconic holiday fixture is the perfect opportunity for Toyota to feature our annual holiday message of togetherness. The tree lighting allows us to connect with viewers on an emotional level and spread kindness and goodwill during this special time of year.”
– Angie White, Senior Manager of Media, Toyota Motor North America
NBCUniversal Decks the Halls with Festive Brand Partnerships that Authentically Reach Consumers
By embedding advertisers directly into the spirit of the season, NBCUniversal is offering marketers the opportunity to captivate, engage, and delight consumers at an unprecedented scale cross-platform during the most crucial shopping season of the year.
- The Jennie-O® Brand Partners with The Tonight Show Starring Jimmy Fallon to Feed Families this Thanksgiving
Ahead of Thanksgiving this year, the Jennie-O® brand and The Tonight Show Starring Jimmy Fallon are coming together to donate 15,000 frozen whole Jennie-O® turkeys and 1,000 Hormel® Cure 81® Hams to Food Bank of NYC. - Crumbl Partners with The Tonight Show Starring Jimmy Fallon to Sweeten up the Season
For the first time, Crumbl and The Tonight Show are baking something special to sweeten up the holiday season with a limited time dessert inspired by Jimmy and his new Holiday Seasoning album that will be featured during the show’s December 3 episode. Starting December 2 through December 7, fans can get a taste of the Jimmy Fallon’s Holiday Seasoning Candy Cane Brownie in all Crumbl stores in the US and Canada. - Rao’s Homemade Serves up a New Float for “Macy’s Thanksgiving Day Parade”
Leading into the 98th Macy’s Thanksgiving Day Parade, airing exclusively on NBC and Peacock on November 28 at 8:30am ET, NBC is partnering with Rao’s Homemade for an exclusive, social-first, behind-the-scenes look at their float officially debuting in this year’s parade. - Shark® Cordless PowerDetect™ Clean & Empty the Mess at “The National Dog Show Presented by Purina”
For the annual The National Dog Show Presented by Purina, airing on NBC and Peacock on November 28 at 12pm ET, Shark® Cordless PowerDetect™ Clean & Empty is partnering with NBCUniversal to show fans how even the messes made by the furriest family members can be effortlessly tackled by Shark this holiday season. - Starbucks & The Kelly Clarkson Show Connect with Fans this Holiday Season
The Kelly Clarkson Show is known for celebrating the things that bring us together to make meaningful connections and for celebrating good deeds. That’s why the #1 afternoon talk show partnered up with their friends at Starbucks to premiere a new segment called “Starbucks City Seats,” bringing joy to communities one story at a time. This holiday season, we popped up in Bryant Park with a Starbucks coffeehouse set, where fans can come together in the community and connect over their favorite complimentary holiday beverage with Kelly in studio. The activation kicked off on November 13 and will be transported across Manhattan at different times this year, running through May 2025. - Telemundo Says Bienvenido 2025 & Stay Safe with the National Highway Traffic Safety Administration
As part of its annual New Year’s Eve programming, Telemundo is supporting the National Highway Traffic Safety Administration for Bienvenido 2025, airing December 31 at 8pm ET, on Telemundo, to ensure viewers stay safe this holiday season.
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Media Contacts
Annie Betz
Director, Communications, Advertising & Partnerships, NBCUniversal
annie.betz@nbcuni.com
Andrew Bilbao
Manager, Communications, Advertising & Partnerships, NBCUniversal
andrew.bilbao@nbcuni.com
