A Marketer’s Guide
to This Holiday Season 
Key Takeaways

The holidays are quickly approaching, and despite broader economic uncertainty, creating holiday cheer is a priority for consumers across the board.

With tighter budgets, shoppers this season will be more thoughtful and exercise a mindset of “Planned Impulsivity”: balancing thoughtful research with readiness to buy.

Holiday shoppers and audiences welcome retail marketing as they seek out inspiration for what to buy their loved ones.