Presenting Sponsors State Farm® and T-Mobile to Build Bespoke Experiences Aimed to Excite Fans Based on Fan-Favorite Programming
All 19 Brand Sponsors to Light Up The City of Sparkle with Immersive Experiences Every Bravoholic Will Love
Over 50+ Brands to Return to The Ultimate Bravo Shopping Experience, The Bravo Bazaar – Available On-site and Online
New York, NY – October 16, 2025 – Today, NBCUniversal announced 19 new and returning brand sponsors will take center stage at Bravo’s marquee fandom event of the year – BravoCon – alongside rising brands and Bravo talent-owned businesses featured at the Bravo Bazaar. Nearly half of this year’s sponsors on the ground are returning partners with a dozen new brands upping the ante for Bravoholics. The highly anticipated fan experience will take place Friday, November 14th through Sunday, November 16th at Caesars Forum in Las Vegas, NV.
The receipts from BravoCon 2023 don’t lie — partner activations were the main attraction, becoming one of the most visited areas of the entire weekend. Brands weren’t just part of the event — they stole the show seeing double-digit lifts in brand recall, purchase intent, emotional engagement, and more.
With over 150 Bravolebrities confirmed to attend, 50+ live events lined up and content streamed exclusively on Peacock, BravoCon 2025 is on track to serve the most iconic moments to date. Presenting Sponsors, State Farm and T-Mobile will have a major presence throughout the weekend, delivering showstopping custom activations that effortlessly integrate Bravo storytelling at every turn.
Celebrating its fourth year, BravoCon will deliver a seamless way to shop its sponsors’ fan favorite products across NBCUniversal platforms with commerce enabled activations. Plus, the 2025 event will mark the return of the Bravo Bazaar, a shoppable experience that every superfan will love – no matter if they’re rolling the dice in Vegas, streaming on Peacock, visiting Bravo platforms, or diving into the BravoCon Shoppable Microsite.
“Bravo remains at the heart of today’s cultural conversation. Our fans are fiercely loyal, deeply passionate, and truly connected to both the content and the talent they love. Their devotion offers brands a unique opportunity to move beyond engagement and become part of the community itself. Every aspect of this weekend has been crafted with the fans at its core.”
-Karen Kovacs, President, Advertising and Partnerships, NBCUniversal
BRAND SPONSORS:
Headlining the Ultimate Bravo Celebration (Presenting Sponsors)
State Farm *Presenting Sponsor*
- State Farm is back as a Presenting Sponsor, bringing fans together for yet another unforgettable Bravohood experience. Step inside the homes of your favorite “Southern Charm” stars — including Craig Conover, Madison LeCroy and Patricia Altschul — and take home limited-edition embroidered Charleston-inspired swag. Daryn Carp will also host two livestreams from the Bravohood with our favorite Charlestonians on Friday and Saturday. State Farm will lead the charge on a Peacock recap show, highlighting the best moments from the weekend, streaming the week after BravoCon exclusively on Peacock, and is the exclusive sponsor of the Traitor De Force and It’s All About To Go South panels, as well as the Dynamic Duos award at The Bravos.
T-Mobile *Presenting Sponsor*
- T-Mobile is making its BravoCon debut as a Presenting Sponsor, dialing up the fun with special experiences for Bravo fans and exclusive perks for T-Mobile members through Magenta Status. On-site, fans can head to Club Magenta, a celebration of all things Bravo. There, fans can enjoy daily drop-ins from Bravolebs like Lindsay Hubbard and Kyle Cooke, and stylish swag. T-Mobile is the official sponsor of all 20 Bravopalooza events and be sure not to miss their two sponsored panels Getting Lucky at the Love Hotel and The Summer House Always Wins. The fun kicks off early on Thursday, November 13th with a free, Bravo-packed event at the T-Mobile Signature Store on the Las Vegas Strip, featuring a DJ set with Kyle Cooke, exclusive merch, and T-Mobile will be rewarding a few lucky T-Mobile members with tickets to the most glamorous night of the year: The Bravos.
Powering the Moments Fans Can’t Stop Talking About (Premier Partners)
Carnival Cruise Line
- Carnival Cruise Line is coming back to Las Vegas with a fully interactive experience on the BravoCon Plaza! All weekend long, they’ll be showing fans how to make the most of the high-seas, featuring iconic fan moments and talent appearances – including the one and only Whitney Rose. As the official sponsor of the Peaks & The Valley panel, consider this your all-access cruise line pass to fun, flair, and a whole lot of fabulous!
Hilton
- Inspired by glamorous hotel stays that power your favorite Bravolebrities, Hilton is back for a second year to take over the VIP Lounge. VIP ticketholders can kick back in luxury, sip bespoke cocktails and get the inside scoop from Bravolebrities, all while unpacking the iconic moments fans can’t get enough of. Fresh off the stage: Hilton will also be the official sponsor of the Potomac Takes Vegas and Spilling the Sweet Southern Hospitality panels. And, serving up some fun from the big stage at BravoCon Live with Andy Cohen, Hilton will be hosting a branded bar during The #1 Guys & Gals in the Group, serving up iconic cocktails from Hilton’s All-Inclusive Resorts.
Lexus
- Get ready to glam & go! The custom Lexus Glam LX is hitting the road to BravoCon, making it the first-ever vehicle to be on-site at the event. Lexus will be partnering with Meredith Marks, Tamra Judge and Heather Dubrow. Fans can step into the ultimate Bravoleb experience with glam touch-ups and the chance to film their own dazzling red-carpet ready shots. As they exit, they’ll be gifted an exclusive BravoCon 2025 license plate air freshener and selfie ring light.* During The Days of our Wives: 20 Years of The Real Housewives at the BravoCon Live taping, Lexus will sponsor a fashion-themed game, and during a separate sponsored segment, Andy will put Bravolebs in the glam seat to face his spiciest questions. And on Saturday, they’ll be sponsoring the Viva Las Atlanta Peaches panel.
*While supplies last.
Nexxus
- Inspired by Beverly Hills’ own Dorit Kemsley, Nexxus invites fans into a sleek and chic interactive styling suite. Polish your hair to housewife perfection with personalized touch-ups using the signature Slick Stick. Then, strike a pose at a photo op inspired by the icon herself, get Dorit-level glam by professional stylists at the hair styling stations, and score Nexxus styling must-haves. On Friday, don’t miss their sponsored panel, Livin’ in Beverly Hills.
TRESemmé
- Viva Gloss Vegas! TRESemmé is partnering with Ariana Madix to help fan’s hair shine as bright as the lights of Vegas. Experience a glossy hair treatment from the Lamellar Gloss Collection, then snap a photo, try out the Bravo-themed slot machine and roulette table, and walk away with glamorous swag. They’ll also bring the glam life to their sponsored panel.
Vaseline
- BravoCon is getting a major glow-up with Vaseline bringing the “Summer House Oasis” to life, inspired by the show’s legendary poolside vibes, featuring Amanda Batula. Fans can try the NEW Golden Hour Glow Shimmer Gel Oils and upgraded Cocoa Radiant Lotion, sip on Shimmer Girl Iced Teas, get permanent jewelry zapped on, and snap a pic to always remember the moment. Fans can also tune into their two sponsored panels. Get Ready to Glow!
Wayfair
- Wayfair is joining forces with Heather Gay, Melissa Gorga, Shamea Morton, and Bozoma Saint John to turn BravoCon into the ultimate home makeover moment — Housewife style. Step inside Wayfair’s House of Housewives with rooms inspired by each trendsetter’s signature flair, from a bright and airy spa bathroom to a bold, personality-packed home office. Discover hidden Easter eggs, shop hand-picked furniture and décor, create a sharable confessional moment, and walk away with a custom keychain* that’s almost as unforgettable as the Bravolebs themselves. Wayfair is the official sponsor of the Bravolebrity Shop Off, happening on Saturday – don’t miss it! For fans not onsite, they can shop these collections on Wayfair.com.
*While supplies last.
Wendy’s
- Who says après-ski is just for the slopes? Wendy’s® is bringing the cozy, winter-inspired vibes to the desert with an immersive lounge experience at BravoCon. Fans can relax and recharge, sip on a curated craft cocktail featuring Wendy’s new Cherry Limeade Sparkling Energy* drink and be among the lucky few to taste Wendy’s latest Frosty® innovation. Attendees might even catch a glimpse of “The Real Housewives of Salt Lake City’s” Lisa Barlow while they’re there, too.
*Contains caffeine.
Keeping the Energy High and the Fun Nonstop (Supporting Partners)
Clorox
- Things are about to get beautifully messy with Clorox – the official bathroom sponsor of BravoCon 2025, as they unveil the new, gentle scent of Crisp Lemon Clorox Disinfecting Wipes in true sparkling Bravo fashion. Keep an eye out for glammed-up Clorox canisters, custom mirror decals at Caesars Forum, featuring iconic Bravo one-liners and interactive trivia – perfect for that unforgettable Bravo-fied selfie. And don’t miss their sponsored panel, Battle of the Sexes, on Friday.
TJ Maxx
- Get ready to show up in style — for the first time, TJ Maxx is bringing a full-on fashion moment to BravoCon with Emily Simpson. Ahead of the big weekend, fans can tune in for fashion inspiration and watch Emily turn into a full-fledged Maxxinista as she gets styled by TJ Maxx in fabulous on-trend finds at prices she can’t believe. On-site, fans can curate their own TJ Maxx look at the immersive video booth, complete with a range of premium styles to accessorize their ‘fit before striking a pose like a Bravolebrity.
Your BravoCon Shopping Playground
At this year’s BravoCon, nearly every partner will have a commerce enabled experience. In fact, Dove and SheaMoisture will be prepping fans with polished hair and pampered vibes ahead of their BravoCon arrival with custom shoppable ads across NBCUniversal platforms including Peacock featuring Bravo’s Gina Kirschenheiter and Ciara Miller, respectively. BuzzBallz, the fastest-growing alcohol brand in the U.S. in the last year*, will shake things up as the sponsor of the Who Said That Anyway? panel on Peacock, serving shoppable ads for any fan who needs to cool down with a cocktail. And, at the Bravo Bazaar, Bravo talent-owned brands and emerging businesses are bringing their best — and fans are invited to shop, sample, and connect across all categories. This year’s lineup features a dynamic mix of top-tier sponsors and buzzworthy newcomers, making every moment hands on inside custom-designed booths.
From opulent “dessert drops” with Instacart and seasonal color-analysis with lifestyle and performance brand CALIA, to glam brow touch-ups with European Wax Center; every corner delivers a Bravo-worthy experience. Fans can also explore effortless makeup for mature skin from renowned makeup artist and brand founder Laura Geller, who is set to make an appearance at BravoCon herself. Fans won’t need to bring a shopping cart either, thanks to the BravoCon Shoppable Microsite. With just a quick scan of a QR code onsite, they can easily get luxe items from some of their favorite talent and sponsor brands shipped directly to their homes. Even if fans can’t make it to BravoCon, the site will be accessible across social, digital, linear, and streaming platforms, offering a seamless way to purchase and explore curated products anytime, anywhere.
Be the first to get BravoCon updates by visiting bravocon2025.com and BravoTV.com as well as following Bravo on Instagram, Twitter and Facebook as well as get exclusive updates by becoming a Bravo Insider here.
*Based on alcohol brand unit growth vs YA for the July’24-June’25 Fiscal Year, based on Nielsen data for Total US xAOC + Liquor Open State + Conv
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Media Contacts
Kellie Norton
Vice President, Communications
NBCUniversal Advertising and Partnerships
[email protected]
Adriana Cirianni
Senior Manager, Communications
NBCUniversal Advertising and Partnerships
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Magee Snyder
Associate, Communications
NBCUniversal Advertising and Partnerships
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