NBC Spot On Launches Automated Precision Solution for T3 Auto Advertisers Democratizing Access to Premium Streaming Video

“At NBCUniversal, we like to say – to think globally, you have to act locally. Because local markets hold immense influence with audiences wherever they are. That is why we are investing in our local advertising capabilities for our partners to connect with their consumers. By leveraging the power of NBC Spot On’s offering including Peacock, the industry’s most complete streamer, and pair it with Constellation’s seamless and effective buy-side management operations, we are able to transform what the future of local advertising can look like in the auto space. We are positively impacting the overall auto ecosystem putting the capabilities directly into the local dealerships’ hands. And, it is extremely exciting to launch with our long-standing brand partner, Volkswagen and looking forward to collaborating with others in the marketplace to achieve their business goals.”
– Shawn Makhijani, Senior Vice President of Business Development and Strategy & NBC Spot On, NBCUniversal Advertising & Partnerships

“Personalized advertising on a local scale is a time-consuming challenge for companies in the automotive sector. We’re committed to condensing these inefficient and complicated ad processes and this joint venture with NBC Spot On was a natural next step for us and our customers. This cutting-edge new solution will make local advertisement development and buying a fast and seamless process for automotive advertisers.”
– Diana Lee, CEO and founder of Constellation

“Volkswagen is thrilled to be part of this innovative opportunity to our Dealers with NBC and Constellation. Democratizing premium content, once only available at a national or regional ad association level, is a huge win for our entire dealer network and brand.”
– Rachael Zaluzec, Senior Vice President of Marketing & Customer Experience, Volkswagen of America