NBCUniversal Achieves Global TAG Brand Safety Certification

“Being Brand Safe means that if you do business with us, you can trust that your content will show up in a safe and appropriate manner within our programming. We pride ourselves on our relationships with our brand partners and advertisers, and securing the TAG Brand Safety Certified Seal across our global operations was the next logical step in ensuring that we continue to uphold our partnerships with a spirit of transparency and trust, making NBCUniversal the leading content provider where advertisers want to be.”
-Abrahim Farraj, Senior Director of Brand Safety at NBCUniversal

“It’s great to see NBCU continue to lead in the brand safety space. From the earliest days of our Copyright Protection work together, to this latest global achievement, NBCU has consistently demonstrated their commitment to Brand Safety, Transparency, and Accountability.”
-Joe Barone, Managing Partner Brand Safety Americas, GroupM

“The digital advertising supply chain crosses all national and regional borders, so it’s vital for advertisers to have confidence that their publishing partners are meeting the highest brand safety standards globally, like NBCUniversal has demonstrated through this certification. We commend NBCUniversal for achieving the TAG Brand Safety Certification across its global operations, and we look forward to continuing our work together to protect advertisers from ad misplacement and other brand safety risks worldwide.”
-Mike Zaneis, CEO, TAG