The challenge
Drive Consideration
RITZ Crackers aimed to increase awareness of their brand through their new campaign, which focuses on inviting everyone to be bold and join the movement to make all families feel more welcome.
The solution
Inspire fans to cook with Ritz
For the 20th season of Bravo’s Top Chef: World All-Stars, RITZ Crackers aligned their versatile flavor profile with unique international ingredients to create the perfect synergy between both brands in an amuse-bouche-focused, in-show Quickfire Challenge! The winning dish was featured in a recipe on BravoTV.com and promoted via Bravo Top Chef social drivers, inspiring fans at home to create their own bite-sized masterpieces.
To keep the momentum going beyond the integrated episode, RITZ Crackers and Bravo’s Top Chef: World All-Stars partnered to create informational and custom social-first videos to showcase RITZ as an accessible ingredient for chefs of all levels! Ad innovations on Peacock also provided an interactive opportunity for fans to engage with creative tied to Top Chef IP as they watched the season.
The results
Brand funnel and in-action intent
Increase in search engagement
