Case Studies
Jif
NBCUniversal x Instacart
Summary
Jif saw significant ROAS and brand penetration thanks to data collaboration between NBCU and Instacart.
The strategy
Through NBCU and Instacart’s privacy-minded data collaboration, Jif’s high-value 1P audiences were onboarded and activated across NBCU’s premium streaming footprint. Once the campaign ended, NBCU shared our 1P exposure data, which was matched to Instacart’s transactional data to measure campaign impact.
The results
15Xreturn on ad spend
43%of buyers were new to Jif
30%of sales were from new buyers
Learn more about how partnering with NBCUniversal can drive impact for your brand.
