Case Studies
NBCUniversal x Walmart
Summary
Live sports on Peacock drove increased sales for Walmart Connect advertisers.
The strategy
Through this alliance with NBCU, brands purchased CTV ads on NBCU’s live sports through Walmart’s DSP based on their own pre-set Walmart customer segments. We then measured the resulting effect on store and ecommerce sales.
The results
+43%higher average transaction value
+12%increase in transaction rate
+50%higher revenue per 1K impressions
Learn more about how partnering with NBCUniversal can drive impact for your brand.
