The challenge
A CPG brand was looking to drive brand awareness and shelter pet adoptions.
The solution
We partnered with the client to run a full-funnel campaign leveraging NBCU Local’s entire portfolio which included comprehensive alignment with purpose-driven, animal welfare initiative – NBCU Local’s nationwide Clear The Shelters campaign, cross-platform, bilingual custom creative, on-site shelter event activation, collaborative PR campaign, strategic retail marketing, and custom campaign effectiveness research studies – brand lift, web traffic attribution, and cross-platform incremental reach.
The results
Increased Reach via Cross-Platform Campaign Activation.
+133%increase in household reach
2%audience duplication
9/10digital households not reached via linear
Learn more about how partnering with NBCU Local can drive impact for your brand.
