Case Studies
One Platform Total Audience + Pizza QSR
Summary
A national pizza chain saw significant increase in sales and engagement thanks to their NBCU One Platform Total Audience campaign.
The strategy
We partnered with the client to test two campaigns at the same spend level to compare effectiveness of One Platform Total Audience’s cross-platform, strategic audience plan versus a plan with traditional demographics. We partnered with iSpot and EDO to measure performance.
The results
Our One Platform Total Audience campaign delivered:
+38%increase in product sales
+40%increase in ROAS
+14%lift in total incremental search
Learn more about how partnering with NBCUniversal can drive impact for your brand.
