Case Studies
One Platform Total Audience + Retail Brand
Summary
A national department store saw a significant increase in store visits thanks to their NBCU One Platform Total Audience campaign.
The strategy
We partnered with a retail client to run a test of NBCU’s One Platform Total Audience.
The test consisted of two campaigns run concurrently across linear and streaming: a One Platform Total Audience campaign optimized against a strategic target audience, and a general market campaign using traditional demos across linear and optimized audiences across digital.”
The results
+64%increase in incremental store visits
2Xmore search engagement
+15%higher target reach vs. standard demo buys
Learn more about how partnering with NBCUniversal can drive impact for your brand.
