NBCU News Brands + Salesforce
The challenge
Software company Salesforce wanted to position itself as a premiere enterprise strategy partner by allowing viewers behind the scenes of high-growth, high-profile companies (and Salesforce customers), showing the decision-making processes that led their organizations to success, with Salesforce as an integral part of their digital transformation.
The solution
“The Shift” was a longform, documentary-style series spotlighting seven Salesforce enterprise clients as they adapted to changing landscapes with the help of Salesforce’s innovative technology.
The strategy
The paid programming series, a first-of-its-kind for CNBC, leveraged multi-channel marketing to reach business decision-makers. It aired on CNBC for nine consecutive Saturdays, streamed on Peacock and Salesforce+, and was published to CNBC.com. The branded content was further promoted via native touts, video cards, and a video content portal.
The results
“The Shift” far surpassed benchmarks in viewer engagement, retention and click-through rates, demonstrating the effectiveness of our tailored, multi-platform strategy in engaging and resonating with key business decision-makers.
Learn more about how partnering with NBCUniversal can drive impact for your brand.
