The challenge
An insurance company was looking to measure the effectiveness of their linear and digital campaign with NBCU Local.
The solution
We partnered with the client to run a brand lift study, measuring six KPIs: awareness, consideration, purchase intent, favorability, ad recall, and custom brand attributes. Two waves of research were conducted in an online panel, and key audience segments were analyzed.
The results
Lifts emerged across all measured KPIs, with the highest seen in brand favorability and consideration. One in five respondents recalled seeing the spot.
Brand (upper funnel metrics)
+7%Brand Awareness
+16%Brand Favorability
Performance (lower funnel metrics)
+35%Consideration
+43%Purchase Intent
Learn more about how partnering with NBCU Local can drive impact for your brand.
