Case Studies
One Platform Total Audience + Pharma Rx Psoriasis
Summary
A national pharmaceutical company increased prescriptions thanks to their NBCU One Platform Total Audience campaign.
The strategy
We partnered with a major pharma company to run a test of NBCU’s One Platform Total Audience for a prescription psoriasis medication.
The test consisted of two campaigns run concurrently across linear and streaming: a One Platform Total Audience campaign optimized against the client’s strategic audience, and a general market campaign using a traditional demo.
The results
+7%increase in new patient prescriptions vs. standard demo buys
+38%greater reach vs. standard demo buys
+14%increase in incremental search volume vs. standard demo buys
Learn more about how partnering with NBCUniversal can drive impact for your brand.
