Case Studies
TikTok Pulse Premiere
CPG Beauty
Summary
A leading beauty brand saw significant increase in brand impact thanks to NBCU’s premium content partnership with TikTok.
The strategy
We partnered with the client to reach TikTok’s young & influential audience through NBCU’s premium TikTok entertainment content, including clips from the SNL episode hosted by their global brand ambassador. TikTok then conducted a brand lift study to measure the impact of exposure to the campaign.
The results
+14.3%lift in ad recall
+3.4%lift in brand preference
4.3Munique users reached
Learn more about how partnering with NBCUniversal can drive impact for your brand.
