Case Studies
Invesco + NBCUniversal + LinkedIn
Summary
LinkedIn + NBCUniversal connected Invesco with high-net-worth audiences.
The strategy
Invesco looked to boost their brand messaging, especially for high-net-worth C-suite and financial industry audiences. Through a partnership with LinkedIn, Invesco ads were shown during a variety of top NBCUniversal CTV programming and beyond the typical B2B spaces of news and business, capturing audiences with engaging, mainstream content.
The results
+78%increase in brand consideration among senior financial audiences
72%of LinkedIn’s CTV audience was incremental to the reach of linear TV
Learn more about how partnering with NBCUniversal can drive impact for your brand.
