News from NBCU

FOLLOW US

What’s New

 

Perspective | June 2021

NBCUniversal joins VAB’s Measurement Innovation Task Force, Creates Measurement Innovation Forum

NBCU’s measurement effort has been designed to include the widest community of industry stakeholders, so all initiatives and partners have complete awareness of and access to the companies participating in our measurement RFP process.

 

More News from NBCU
Filter by
Filter by

Showing of results

Insights

Research

Multimedia

Announcements

Filter By

Insights

Research

Multimedia

Announcements

Showing of

It’s Time For Our Industry To Declare #MeasurementIndependence
Perspective | August 2021
It’s Time For Our Industry To Declare #MeasurementIndependence
UP NEXT IN COMMERCE: NBC is Tuned In To Shoppable TV: Evan Moore
Podcast | August 2021
UP NEXT IN COMMERCE: NBC is Tuned In To Shoppable TV: Evan Moore
John Lee Joins NBCUniversal as Chief Data Officer, Spearheading New Enterprise-wide Data Unit
Announcements | July 2021
John Lee Joins NBCUniversal as Chief Data Officer, Spearheading New Enterprise-wide Data Unit
NBCUniversal Partners With Ad-ID To Launch A New Standard For Advertisers Across One Platform
Announcements | July 2021
NBCUniversal Partners With Ad-ID To Launch A New Standard For Advertisers Across One Platform
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
Video | July 2021
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
Whitepaper: Why brands should act locally when thinking globally
Research | July 2021
Whitepaper: Why brands should act locally when thinking globally
NBCUniversal & Sky Launch Co-Lab, a New Cultural Consultancy + Research Initiative
Announcements | July 2021
NBCUniversal & Sky Launch Co-Lab, a New Cultural Consultancy + Research Initiative
NBCUniversal Believes It’s Time for Ad Agencies To Embrace Digital Measurement for TV: Krishan Bhatia
Podcast | July 2021
NBCUniversal Believes It’s Time for Ad Agencies To Embrace Digital Measurement for TV: Krishan Bhatia
The role of connected TV on the media plan: Laura Molen
Video | July 2021
The role of connected TV on the media plan: Laura Molen
Making television and its audiences a single, unified product for advertisers: Ryan McConville
Video | July 2021
Making television and its audiences a single, unified product for advertisers: Ryan McConville
Great Minds: Linda Yaccarino and Lynnwood Bibbens
Podcast | July 2021
Great Minds: Linda Yaccarino and Lynnwood Bibbens
NBCuniversal Unveils Global Content Innovations, Connecting Brands And Consumers Around The World Through Story
Announcements | July 2021
NBCuniversal Unveils Global Content Innovations, Connecting Brands And Consumers Around The World Through Story
In Focus: Scene in Color Film Series Amplifies BIPOC Creators Across NBCUniversal’s One Platform
Perspective | June 2021
In Focus: Scene in Color Film Series Amplifies BIPOC Creators Across NBCUniversal’s One Platform
Audience Measurement Should Bolster Value of TV Content: NBCUniversal’s Kelly Abcarian
Video | June 2021
Audience Measurement Should Bolster Value of TV Content: NBCUniversal’s Kelly Abcarian
NBCUniversal and ReachTV Sign New, Expanded Content & Monetization Partnership
Announcements | June 2021
NBCUniversal and ReachTV Sign New, Expanded Content & Monetization Partnership
Gear Shift: Adapting to the New Auto-Buying Journey
Perspective | June 2021
Gear Shift: Adapting to the New Auto-Buying Journey
Up Next: How This Upfront Made History and Set the Stage for the Future
Perspective | June 2021
Up Next: How This Upfront Made History and Set the Stage for the Future
Why Celebrating Pride is Important…and Still Not Enough
Perspective | June 2021
Why Celebrating Pride is Important…and Still Not Enough
SONIC Drive-In Partners with NBC’s “America’s Got Talent” as a Premier Sponsor
Announcements | June 2021
SONIC Drive-In Partners with NBC’s “America’s Got Talent” as a Premier Sponsor
NBCU’s New Ads Get Interactive: Collette Winn
Video | May 2021
NBCU’s New Ads Get Interactive: Collette Winn
Good Company with Michael Kassan: Linda Yaccarino
Podcast | May 2021
Good Company with Michael Kassan: Linda Yaccarino
New Study by NBCUniversal, Magna, and Identity Reveals The Critical Role Brands Play in Culture
Research | May 2021
New Study by NBCUniversal, Magna, and Identity Reveals The Critical Role Brands Play in Culture
The Power of Identity: Understanding Polycultural Consumers: Yusuf Chuku
Perspective | May 2021
The Power of Identity: Understanding Polycultural Consumers: Yusuf Chuku
NBCU’s Touts “One Platform” Offering at its Upfront: Mark Marshall
Video | May 2021
NBCU’s Touts “One Platform” Offering at its Upfront: Mark Marshall
2021 NBCU Upfront: Takeaways for Our Partners
Insights | May 2021
2021 NBCU Upfront: Takeaways for Our Partners
NBC Bolsters Year-Round Programming Slate with Bold, Compelling Dramas in the Fall, Fresh and Funny Midseason Comedy Blocks and Dominant Unscripted Programming Across the Calendar
Announcements | May 2021
NBC Bolsters Year-Round Programming Slate with Bold, Compelling Dramas in the Fall, Fresh and Funny Midseason Comedy Blocks and Dominant Unscripted Programming Across the Calendar
NBCUniversal Television and Streaming Bolsters its Investment in Cable Portfolio with 33 New Unscripted Series, More than 30 Addictive Returning Hits and Unbeatable Franchises, Must-Watch Live Events and a Continued Focus on Scripted Originals
Announcements | May 2021
NBCUniversal Television and Streaming Bolsters its Investment in Cable Portfolio with 33 New Unscripted Series, More than 30 Addictive Returning Hits and Unbeatable Franchises, Must-Watch Live Events and a Continued Focus on Scripted Originals
Sunday Night Football Has Biggest Games In NFL’s “Biggest Season Ever”: Tom Brady’s Return To New England, Mahomes vs. Jackson, AFC Championship Rematch, and Super Bowl LVI On NBC & Peacock
Announcements | May 2021
Sunday Night Football Has Biggest Games In NFL’s “Biggest Season Ever”: Tom Brady’s Return To New England, Mahomes vs. Jackson, AFC Championship Rematch, and Super Bowl LVI On NBC & Peacock
NBCUniversal Launches New Ad Innovations To Drive Interactive Content Experiences
Announcements | May 2021
NBCUniversal Launches New Ad Innovations To Drive Interactive Content Experiences
Three Lessons from the Frontlines of Global Content and Commercial Innovation
Perspective | May 2021
Three Lessons from the Frontlines of Global Content and Commercial Innovation
Telemundo Leads Hispanic Upfront with Over 1,000 Hours of Original Content Designed to Capture Today’s Latinos Across Every Screen
Announcements | May 2021
Telemundo Leads Hispanic Upfront with Over 1,000 Hours of Original Content Designed to Capture Today’s Latinos Across Every Screen
#WhyTrustMatters: With the Right Partners, It Multiplies: Linda Yaccarino
Perspective | May 2021
#WhyTrustMatters: With the Right Partners, It Multiplies: Linda Yaccarino
Susan Rovner Talks Peacock Plans, Post-Kardashians E! and Future of “Broken” Golden Globes
Feature | May 2021
Susan Rovner Talks Peacock Plans, Post-Kardashians E! and Future of “Broken” Golden Globes
NBCUniversal Unveils The Strategy And New Capabilities Behind Its Digital And Streaming Offerings With One Platform’s One Digital Video And Peacock
Announcements | May 2021
NBCUniversal Unveils The Strategy And New Capabilities Behind Its Digital And Streaming Offerings With One Platform’s One Digital Video And Peacock
3 actionable insights with… NBCUniversal’s Linda Yaccarino
Feature | May 2021
3 actionable insights with… NBCUniversal’s Linda Yaccarino
NBCUniversal and State Farm on Their Partnership During the Pandemic | Josh Feldman
Video | April 2021
NBCUniversal and State Farm on Their Partnership During the Pandemic | Josh Feldman
NBCUniversal and OpenAP’s OpenID: Innovation and Partnership at Scale
Perspective | April 2021
NBCUniversal and OpenAP’s OpenID: Innovation and Partnership at Scale
Women in charge: NBCU's Linda Yaccarino
Feature | April 2021
Women in charge: NBCU's Linda Yaccarino
Class is in Session: What Advertisers Need to Know about This Year’s Back to School Season
Insights | April 2021
Class is in Session: What Advertisers Need to Know about This Year’s Back to School Season
NBCUniversal Announces Reimagined 2021-22 Upfront Experience
Announcements | April 2021
NBCUniversal Announces Reimagined 2021-22 Upfront Experience
NBCUniversal ONE21 Takeaways For Our Partners
Insights | March 2021
NBCUniversal ONE21 Takeaways For Our Partners
NBCUniversal’s ONE21 Brings Tech & Data Capabilities To The Forefront, Previews Latest One Platform Innovations
Announcements | March 2021
NBCUniversal’s ONE21 Brings Tech & Data Capabilities To The Forefront, Previews Latest One Platform Innovations
NBCUniversal Expands The Future Of All-Screen Commerce At ONE21
Announcements | March 2021
NBCUniversal Expands The Future Of All-Screen Commerce At ONE21
With Facebook & Instagram: ‘We’re Driving Commerce Through Our Content’: NBCUniversal’s Evan Moore
Video | March 2021
With Facebook & Instagram: ‘We’re Driving Commerce Through Our Content’: NBCUniversal’s Evan Moore
NBCUniversal Invites the Industry to Develop Together at ONE21
Announcements | March 2021
NBCUniversal Invites the Industry to Develop Together at ONE21
NBCUniversal's ONE21 Speaker Bios
Announcements | March 2021
NBCUniversal's ONE21 Speaker Bios
Empowering and Celebrating Women and Diverse Voices on International Women’s Day and Beyond
Announcements | March 2021
Empowering and Celebrating Women and Diverse Voices on International Women’s Day and Beyond
NBCU Unlocks Its Full Inventory in Designated Local DMA’s with “Spot On,” Powered by FreeWheel
Video | February 2021
NBCU Unlocks Its Full Inventory in Designated Local DMA’s with “Spot On,” Powered by FreeWheel
NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing: Linda Yaccarino
Podcast | February 2021
NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing: Linda Yaccarino
NBCUniversal Expands U.S. Addressable Footprint to 45M Households with New Charter Communications Partnership
Announcements | February 2021
NBCUniversal Expands U.S. Addressable Footprint to 45M Households with New Charter Communications Partnership
NBCUniversal Announces Official Rollout Of Impressions-Based Local Ad Buys
Announcements | February 2021
NBCUniversal Announces Official Rollout Of Impressions-Based Local Ad Buys
NBCUniversal continues to bet big on shoppable content: Josh Feldman & Evan Moore
Feature | February 2021
NBCUniversal continues to bet big on shoppable content: Josh Feldman & Evan Moore
Industry Preview: NBCUniversal’s Krishan Bhatia On The Future Of TV
Podcast | February 2021
Industry Preview: NBCUniversal’s Krishan Bhatia On The Future Of TV
Growth Drivers for Publishers in 2021: A Discussion with NBCUniversa‪l‬: Ryan McConville
Podcast | February 2021
Growth Drivers for Publishers in 2021: A Discussion with NBCUniversa‪l‬: Ryan McConville
CTV Shows Key Advantage with Data-Driven Ads: NBCUniversal’s Mike Reidy
Video | February 2021
CTV Shows Key Advantage with Data-Driven Ads: NBCUniversal’s Mike Reidy
Beet.TV: NBCU in Global Alliance with Twitter
Video | February 2021
Beet.TV: NBCU in Global Alliance with Twitter
NBCUniversal Introduces “ONE21”, New Global Gathering Centered On Consumers, Content, And Connection
Announcements | February 2021
NBCUniversal Introduces “ONE21”, New Global Gathering Centered On Consumers, Content, And Connection
NBCUniversal And Twitter Unlock Global Audiences With New Worldwide Digital Content Partnership
Announcements | January 2021
NBCUniversal And Twitter Unlock Global Audiences With New Worldwide Digital Content Partnership
NBCUniversal Transforms Advertising Sales And Partnerships Division, Elevates Three Executive Leaders To Expanded Roles
Announcements | January 2021
NBCUniversal Transforms Advertising Sales And Partnerships Division, Elevates Three Executive Leaders To Expanded Roles
Beet.TV: ‘People Need Sports the Most’: NBC’s Dan Lovinger
Video | January 2021
Beet.TV: ‘People Need Sports the Most’: NBC’s Dan Lovinger
Industry Execs Discuss Transformative Trends in TV Advertising Related Videos: Linda Yaccarino
Video | January 2021
Industry Execs Discuss Transformative Trends in TV Advertising Related Videos: Linda Yaccarino
Ad Council Announces NBCU's Linda Yaccarino as Board Chair
Announcements | January 2021
Ad Council Announces NBCU's Linda Yaccarino as Board Chair
Local Business, Global Culture, Digital Future: Unlocking One Platform for All Marketers
Perspective | December 2020
Local Business, Global Culture, Digital Future: Unlocking One Platform for All Marketers
The Future of Commerce at NBCUniversal
Perspective | December 2020
The Future of Commerce at NBCUniversal
Beet.TV: With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
Video | December 2020
Beet.TV: With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
Spotless Podcast: Krishan Bhatia
Podcast | December 2020
Spotless Podcast: Krishan Bhatia
The Future of Commerce at NBCUniversal
Perspective | November 2020
The Future of Commerce at NBCUniversal
Family is Universal: NBCU’s First-Ever Symphony for Good
Perspective | November 2020
Family is Universal: NBCU’s First-Ever Symphony for Good
Comcast NBCUniversal Deepens Its BOLD Commitment To The Military Community
News | November 2020
Comcast NBCUniversal Deepens Its BOLD Commitment To The Military Community
2020 NYWICI Fireside Chat: The Future of Television with NBCUniversal’s Linda Yaccarino
Video | October 2020
2020 NYWICI Fireside Chat: The Future of Television with NBCUniversal’s Linda Yaccarino
NBCUniversal's Mark Marshall on the Business of Viewership
Research | October 2020
NBCUniversal's Mark Marshall on the Business of Viewership
How Shows like Psych are Providing Marketers with New Opportunities in CTV
Insights | October 2020
How Shows like Psych are Providing Marketers with New Opportunities in CTV
Beet.TV: Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
Video | September 2020
Beet.TV: Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
NBCUniversal's One Audience Trends Report
Research | September 2020
NBCUniversal's One Audience Trends Report
The Trade Desk: Gaining Share: How Advertising Drives Growth in our New Normal | Linda Yaccarino
Video | September 2020
The Trade Desk: Gaining Share: How Advertising Drives Growth in our New Normal | Linda Yaccarino
Variety: Digital Marketing Execs Discuss Changing Ad Marketplace | Krishan Bhatia
Video | September 2020
Variety: Digital Marketing Execs Discuss Changing Ad Marketplace | Krishan Bhatia
Driving the Future of Measurement, from Investment to Impact
Perspective | September 2020
Driving the Future of Measurement, from Investment to Impact
From Disruption to Reinvention: Three Tips for Meaningful Marketing in Moments of Disruption
Perspective | August 2020
From Disruption to Reinvention: Three Tips for Meaningful Marketing in Moments of Disruption
In The Mix: Rock Solid: A worldwide pandemic can’t keep down Linda Yaccarino, who represents the largest portfolio of media properties in the U.S. as head of ad sales for NBCUniversal
Feature | August 2020
In The Mix: Rock Solid: A worldwide pandemic can’t keep down Linda Yaccarino, who represents the largest portfolio of media properties in the U.S. as head of ad sales for NBCUniversal
VideoWeek Podcast #13, Denise Colella, NBCUniversal
Podcast | August 2020
VideoWeek Podcast #13, Denise Colella, NBCUniversal
Announcing NBCUniversal Checkout: Evan Moore | Future Commerce
Podcast | August 2020
Announcing NBCUniversal Checkout: Evan Moore | Future Commerce
The Impact of Live Sports in 2020
Research | July 2020
The Impact of Live Sports in 2020
NBCUniversal and Sky's One Platform aims to shake up TV and digital ad buying: Krishan Bhatia | IBC365
Interview | July 2020
NBCUniversal and Sky's One Platform aims to shake up TV and digital ad buying: Krishan Bhatia | IBC365
Here Are the Ad Formats Brands Are Getting from Peacock: Linda Yaccarino | Adweek NexTech 2020
Video | July 2020
Here Are the Ad Formats Brands Are Getting from Peacock: Linda Yaccarino | Adweek NexTech 2020
One Platform for All Audiences. Takeaways from 30 Rock: A One-Time Special
News | July 2020
One Platform for All Audiences. Takeaways from 30 Rock: A One-Time Special
Ready for Peacock? NBCU Is Changing The Game: Linda Yaccarino | Think About This with Shelly Palmer & Ross Martin
Video/Podcast | July 2020
Ready for Peacock? NBCU Is Changing The Game: Linda Yaccarino | Think About This with Shelly Palmer & Ross Martin
NBCUniversal Combines Unmatched Talent, Innovative Content, and Sensory Experiences in 2020-21 Slate of Content and Commercial Innovations
News | July 2020
NBCUniversal Combines Unmatched Talent, Innovative Content, and Sensory Experiences in 2020-21 Slate of Content and Commercial Innovations
NBCUniversal Unveils 2020 Creativity Summit
News | July 2020
NBCUniversal Unveils 2020 Creativity Summit
NBCUniversal + SKY Unveil Global Advertising & Partnerships Leadership Team
News | June 2020
NBCUniversal + SKY Unveil Global Advertising & Partnerships Leadership Team
Ad Age Virtual Roundtable: Linda Yaccarino
Video | June 2020
Ad Age Virtual Roundtable: Linda Yaccarino
30 Rock Returns to NBCUniversal for an Upfront Special Event Thursday, July 16th at 8/7C on NBC
Upfront Announcement | June 2020
30 Rock Returns to NBCUniversal for an Upfront Special Event Thursday, July 16th at 8/7C on NBC
Transformation is a Shared Responsibility
Perspective | June 2020
Transformation is a Shared Responsibility
Providing Marketing & Creative Services to Help Small Businesses Build Back Stronger
Perspective | June 2020
Providing Marketing & Creative Services to Help Small Businesses Build Back Stronger
VAB + Beet.TV TV Reset: A Senior Leadership Forum: Laura Molen
Video | June 2020
VAB + Beet.TV TV Reset: A Senior Leadership Forum: Laura Molen
AdExchanger's Social Distancing With Friends: Mark Marshall
Podcast | June 2020
AdExchanger's Social Distancing With Friends: Mark Marshall
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
Video | June 2020
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
Linda Yaccarino Only Wants to Shake Up Measurement, the TV Ad Experience, and the Industry's Fundamental Business Model on MediaLink's Next In Marketing Podcast
Podcast | May 2020
Linda Yaccarino Only Wants to Shake Up Measurement, the TV Ad Experience, and the Industry's Fundamental Business Model on MediaLink's Next In Marketing Podcast
One Industry Update | What You Need To Know
Takeaways | May 2020
One Industry Update | What You Need To Know
eMarketer's Industry Voices: Marketing in Uncertain Times with NBCUniversal's Linda Yaccarino
Video | May 2020
eMarketer's Industry Voices: Marketing in Uncertain Times with NBCUniversal's Linda Yaccarino
Open for Business: Helping Retailers Reach People Across America
Perspective | April 2020
Open for Business: Helping Retailers Reach People Across America
NBCUniversal Announces Peacock Launch Sponsors
News | April 2020
NBCUniversal Announces Peacock Launch Sponsors
When Less is More: Giving Back to Our Audiences & Partners
Perspective | April 2020
When Less is More: Giving Back to Our Audiences & Partners
COVID Landscape Summary
Research | April 2020
COVID Landscape Summary
Steven Rummer, SVP, Strategy & Creative, on Promax Connect Virtual Session
Video | April 2020
Steven Rummer, SVP, Strategy & Creative, on Promax Connect Virtual Session
Josh Feldman, EVP, Head of Marketing & Advertising Creative, on Variety's 'Strictly Business' Podcast
Podcast | April 2020
Josh Feldman, EVP, Head of Marketing & Advertising Creative, on Variety's 'Strictly Business' Podcast
Linda Yaccarino, Chairman, Advertising & Partnerships, interview with CES's i3 Magazine
Interview | April 2020
Linda Yaccarino, Chairman, Advertising & Partnerships, interview with CES's i3 Magazine
NBCU Launches
Perspective | April 2020
NBCU Launches "The More You Know" COVID-19 Campaign
Updates & Resources for Our Partners
Resource | April 2020
Updates & Resources for Our Partners
NBCU Unites Talent, Industry in COVID-19 PSA Campaign
Video | April 2020
NBCU Unites Talent, Industry in COVID-19 PSA Campaign
NBCU’s Vangeli: One Platform Is a Solution to Industry’s Fragmentation
Video | March 2020
NBCU’s Vangeli: One Platform Is a Solution to Industry’s Fragmentation
NBCU’s Luongo: ‘Powerful Content Creates the Best Environment for Advertising’
Video | March 2020
NBCU’s Luongo: ‘Powerful Content Creates the Best Environment for Advertising’
NBCU’s Dominick Vangeli: ‘Fragmentation Is at an All-Time High’
Video | February 2020
NBCU’s Dominick Vangeli: ‘Fragmentation Is at an All-Time High’
Three Bold Actions: World Economic Forum 2020
WEF | Event Takeaways | January 2020
Three Bold Actions: World Economic Forum 2020
Creating the Workplace of the Future by Focusing on People: Linda Yaccarino
WEF | Op-Ed | January 2020
Creating the Workplace of the Future by Focusing on People: Linda Yaccarino
Shaping the Future of Media, Entertainment and Culture: Linda Yaccarino
WEF | Video | January 2020
Shaping the Future of Media, Entertainment and Culture: Linda Yaccarino
The Launch of One Platform Brings Addressability to Linear Ads: Denise Colella
Video | January 2020
The Launch of One Platform Brings Addressability to Linear Ads: Denise Colella
Spanish-Language Selling Points: Carrie Stimmel
Perspective | October 2019
Spanish-Language Selling Points: Carrie Stimmel
Commercial Innovation ShoppableTV Results
Research | October 2019
Commercial Innovation ShoppableTV Results
Linda Yaccarino on Peacock's Potential for Rethinking Ads
Podcast | October 2019
Linda Yaccarino on Peacock's Potential for Rethinking Ads
Premieres Week: One of the Best Fall Traditions: Linda Yaccarino
Perspective | September 2019
Premieres Week: One of the Best Fall Traditions: Linda Yaccarino
Change is Hard: NBCU Brass on Future-Proofing the Peacock
Podcast | July 2019
Change is Hard: NBCU Brass on Future-Proofing the Peacock
Sky's The Limit for Comcast's Advanced TV as Scale: Denise Colella
Cannes | Video | July 2019
Sky's The Limit for Comcast's Advanced TV as Scale: Denise Colella
Takeaways from Cannes 2019: Josh Feldman
Cannes | Event Takeaways | June 2019
Takeaways from Cannes 2019: Josh Feldman
eMarketer's Behind The Numbers Podcast: Linda Yaccarino
Podcast | February 2019
eMarketer's Behind The Numbers Podcast: Linda Yaccarino
World Economic Forum 2019: Linda Yaccarino
WEF | Event Takeaways | January 2019
World Economic Forum 2019: Linda Yaccarino
CES Aftermath: What It Means To You: NBCU Insights & Measurement
CES | Event Takeaways | January 2019
CES Aftermath: What It Means To You: NBCU Insights & Measurement
It's Time to Create a Risk-Free, Open & Connected Advertising Environment: Linda Yaccarino
Perspective | January 2019
It's Time to Create a Risk-Free, Open & Connected Advertising Environment: Linda Yaccarino
Measurement We Can Count On: Kavita Vazirani
Perspective | December 2018
Measurement We Can Count On: Kavita Vazirani
NBCUniversal + Magna: Total Market Fallacy
Research | March 2018
NBCUniversal + Magna: Total Market Fallacy