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Insights | March 2021

NBCUniversal ONE21 Takeaways For Our Partners

NBCUniversal One Platform™ reflects our future. It takes the complexity of a dynamic consumer experience and simplifies it for you, delivering audiences at scale and driving real results. Read our story on the ONE21 takeaways for our partners to see what’s possible with NBCU here.

 

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NBCUniversal’s ONE21 Brings Tech & Data Capabilities To The Forefront, Previews Latest One Platform Innovations
Announcements | March 2021
NBCUniversal’s ONE21 Brings Tech & Data Capabilities To The Forefront, Previews Latest One Platform Innovations
NBCUniversal Expands The Future Of All-Screen Commerce At ONE21
Announcements | March 2021
NBCUniversal Expands The Future Of All-Screen Commerce At ONE21
With Facebook & Instagram: ‘We’re Driving Commerce Through Our Content’: NBCUniversal’s Evan Moore
Video | March 2021
With Facebook & Instagram: ‘We’re Driving Commerce Through Our Content’: NBCUniversal’s Evan Moore
NBCUniversal Invites the Industry to Develop Together at ONE21
Announcements | March 2021
NBCUniversal Invites the Industry to Develop Together at ONE21
NBCUniversal's ONE21 Speaker Bios
Announcements | March 2021
NBCUniversal's ONE21 Speaker Bios
Empowering and Celebrating Women and Diverse Voices on International Women’s Day and Beyond
Announcements | March 2021
Empowering and Celebrating Women and Diverse Voices on International Women’s Day and Beyond
NBCU Unlocks Its Full Inventory in Designated Local DMA’s with “Spot On,” Powered by FreeWheel
Video | February 2021
NBCU Unlocks Its Full Inventory in Designated Local DMA’s with “Spot On,” Powered by FreeWheel
NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing: Linda Yaccarino
Podcast | February 2021
NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing: Linda Yaccarino
NBCUniversal Expands U.S. Addressable Footprint to 45M Households with New Charter Communications Partnership
Announcements | February 2021
NBCUniversal Expands U.S. Addressable Footprint to 45M Households with New Charter Communications Partnership
NBCUniversal Announces Official Rollout Of Impressions-Based Local Ad Buys
Announcements | February 2021
NBCUniversal Announces Official Rollout Of Impressions-Based Local Ad Buys
NBCUniversal continues to bet big on shoppable content: Josh Feldman & Evan Moore
Feature | February 2021
NBCUniversal continues to bet big on shoppable content: Josh Feldman & Evan Moore
Industry Preview: NBCUniversal’s Krishan Bhatia On The Future Of TV
Podcast | February 2021
Industry Preview: NBCUniversal’s Krishan Bhatia On The Future Of TV
Growth Drivers for Publishers in 2021: A Discussion with NBCUniversa‪l‬: Ryan McConville
Podcast | February 2021
Growth Drivers for Publishers in 2021: A Discussion with NBCUniversa‪l‬: Ryan McConville
CTV Shows Key Advantage with Data-Driven Ads: NBCUniversal’s Mike Reidy
Video | February 2021
CTV Shows Key Advantage with Data-Driven Ads: NBCUniversal’s Mike Reidy
Beet.TV: NBCU in Global Alliance with Twitter
Video | February 2021
Beet.TV: NBCU in Global Alliance with Twitter
NBCUniversal Introduces “ONE21”, New Global Gathering Centered On Consumers, Content, And Connection
Announcements | February 2021
NBCUniversal Introduces “ONE21”, New Global Gathering Centered On Consumers, Content, And Connection
NBCUniversal And Twitter Unlock Global Audiences With New Worldwide Digital Content Partnership
Announcements | January 2021
NBCUniversal And Twitter Unlock Global Audiences With New Worldwide Digital Content Partnership
NBCUniversal Transforms Advertising Sales And Partnerships Division, Elevates Three Executive Leaders To Expanded Roles
Announcements | January 2021
NBCUniversal Transforms Advertising Sales And Partnerships Division, Elevates Three Executive Leaders To Expanded Roles
Beet.TV: ‘People Need Sports the Most’: NBC’s Dan Lovinger
Video | January 2021
Beet.TV: ‘People Need Sports the Most’: NBC’s Dan Lovinger
Industry Execs Discuss Transformative Trends in TV Advertising Related Videos: Linda Yaccarino
Video | January 2021
Industry Execs Discuss Transformative Trends in TV Advertising Related Videos: Linda Yaccarino
Ad Council Announces NBCU's Linda Yaccarino as Board Chair
Announcements | January 2021
Ad Council Announces NBCU's Linda Yaccarino as Board Chair
Local Business, Global Culture, Digital Future: Unlocking One Platform for All Marketers
Perspective | December 2020
Local Business, Global Culture, Digital Future: Unlocking One Platform for All Marketers
The Future of Commerce at NBCUniversal
Perspective | December 2020
The Future of Commerce at NBCUniversal
Beet.TV: With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
Video | December 2020
Beet.TV: With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
Spotless Podcast: Krishan Bhatia
Podcast | December 2020
Spotless Podcast: Krishan Bhatia
The Future of Commerce at NBCUniversal
Perspective | November 2020
The Future of Commerce at NBCUniversal
Family is Universal: NBCU’s First-Ever Symphony for Good
Perspective | November 2020
Family is Universal: NBCU’s First-Ever Symphony for Good
Comcast NBCUniversal Deepens Its BOLD Commitment To The Military Community
News | November 2020
Comcast NBCUniversal Deepens Its BOLD Commitment To The Military Community
2020 NYWICI Fireside Chat: The Future of Television with NBCUniversal’s Linda Yaccarino
Video | October 2020
2020 NYWICI Fireside Chat: The Future of Television with NBCUniversal’s Linda Yaccarino
NBCUniversal's Mark Marshall on the Business of Viewership
Research | October 2020
NBCUniversal's Mark Marshall on the Business of Viewership
How Shows like Psych are Providing Marketers with New Opportunities in CTV
Insights | October 2020
How Shows like Psych are Providing Marketers with New Opportunities in CTV
Beet.TV: Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
Video | September 2020
Beet.TV: Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
NBCUniversal's One Audience Trends Report
Research | September 2020
NBCUniversal's One Audience Trends Report
The Trade Desk: Gaining Share: How Advertising Drives Growth in our New Normal | Linda Yaccarino
Video | September 2020
The Trade Desk: Gaining Share: How Advertising Drives Growth in our New Normal | Linda Yaccarino
Variety: Digital Marketing Execs Discuss Changing Ad Marketplace | Krishan Bhatia
Video | September 2020
Variety: Digital Marketing Execs Discuss Changing Ad Marketplace | Krishan Bhatia
Driving the Future of Measurement, from Investment to Impact
Perspective | September 2020
Driving the Future of Measurement, from Investment to Impact
From Disruption to Reinvention: Three Tips for Meaningful Marketing in Moments of Disruption
Perspective | August 2020
From Disruption to Reinvention: Three Tips for Meaningful Marketing in Moments of Disruption
In The Mix: Rock Solid: A worldwide pandemic can’t keep down Linda Yaccarino, who represents the largest portfolio of media properties in the U.S. as head of ad sales for NBCUniversal
Feature | August 2020
In The Mix: Rock Solid: A worldwide pandemic can’t keep down Linda Yaccarino, who represents the largest portfolio of media properties in the U.S. as head of ad sales for NBCUniversal
VideoWeek Podcast #13, Denise Colella, NBCUniversal
Podcast | August 2020
VideoWeek Podcast #13, Denise Colella, NBCUniversal
Announcing NBCUniversal Checkout: Evan Moore | Future Commerce
Podcast | August 2020
Announcing NBCUniversal Checkout: Evan Moore | Future Commerce
The Impact of Live Sports in 2020
Research | July 2020
The Impact of Live Sports in 2020
NBCUniversal and Sky's One Platform aims to shake up TV and digital ad buying: Krishan Bhatia | IBC365
Interview | July 2020
NBCUniversal and Sky's One Platform aims to shake up TV and digital ad buying: Krishan Bhatia | IBC365
Here Are the Ad Formats Brands Are Getting from Peacock: Linda Yaccarino | Adweek NexTech 2020
Video | July 2020
Here Are the Ad Formats Brands Are Getting from Peacock: Linda Yaccarino | Adweek NexTech 2020
One Platform for All Audiences. Takeaways from 30 Rock: A One-Time Special
News | July 2020
One Platform for All Audiences. Takeaways from 30 Rock: A One-Time Special
Ready for Peacock? NBCU Is Changing The Game: Linda Yaccarino | Think About This with Shelly Palmer & Ross Martin
Video/Podcast | July 2020
Ready for Peacock? NBCU Is Changing The Game: Linda Yaccarino | Think About This with Shelly Palmer & Ross Martin
NBCUniversal Combines Unmatched Talent, Innovative Content, and Sensory Experiences in 2020-21 Slate of Content and Commercial Innovations
News | July 2020
NBCUniversal Combines Unmatched Talent, Innovative Content, and Sensory Experiences in 2020-21 Slate of Content and Commercial Innovations
NBCUniversal Unveils 2020 Creativity Summit
News | July 2020
NBCUniversal Unveils 2020 Creativity Summit
NBCUniversal + SKY Unveil Global Advertising & Partnerships Leadership Team
News | June 2020
NBCUniversal + SKY Unveil Global Advertising & Partnerships Leadership Team
Ad Age Virtual Roundtable: Linda Yaccarino
Video | June 2020
Ad Age Virtual Roundtable: Linda Yaccarino
30 Rock Returns to NBCUniversal for an Upfront Special Event Thursday, July 16th at 8/7C on NBC
Upfront Announcement | June 2020
30 Rock Returns to NBCUniversal for an Upfront Special Event Thursday, July 16th at 8/7C on NBC
Transformation is a Shared Responsibility
Perspective | June 2020
Transformation is a Shared Responsibility
Providing Marketing & Creative Services to Help Small Businesses Build Back Stronger
Perspective | June 2020
Providing Marketing & Creative Services to Help Small Businesses Build Back Stronger
VAB + Beet.TV TV Reset: A Senior Leadership Forum: Laura Molen
Video | June 2020
VAB + Beet.TV TV Reset: A Senior Leadership Forum: Laura Molen
AdExchanger's Social Distancing With Friends: Mark Marshall
Podcast | June 2020
AdExchanger's Social Distancing With Friends: Mark Marshall
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
Video | June 2020
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
Linda Yaccarino Only Wants to Shake Up Measurement, the TV Ad Experience, and the Industry's Fundamental Business Model on MediaLink's Next In Marketing Podcast
Podcast | May 2020
Linda Yaccarino Only Wants to Shake Up Measurement, the TV Ad Experience, and the Industry's Fundamental Business Model on MediaLink's Next In Marketing Podcast
One Industry Update | What You Need To Know
Takeaways | May 2020
One Industry Update | What You Need To Know
eMarketer's Industry Voices: Marketing in Uncertain Times with NBCUniversal's Linda Yaccarino
Video | May 2020
eMarketer's Industry Voices: Marketing in Uncertain Times with NBCUniversal's Linda Yaccarino
Open for Business: Helping Retailers Reach People Across America
Perspective | April 2020
Open for Business: Helping Retailers Reach People Across America
NBCUniversal Announces Peacock Launch Sponsors
News | April 2020
NBCUniversal Announces Peacock Launch Sponsors
When Less is More: Giving Back to Our Audiences & Partners
Perspective | April 2020
When Less is More: Giving Back to Our Audiences & Partners
COVID Landscape Summary
Research | April 2020
COVID Landscape Summary
Steven Rummer, SVP, Strategy & Creative, on Promax Connect Virtual Session
Video | April 2020
Steven Rummer, SVP, Strategy & Creative, on Promax Connect Virtual Session
Josh Feldman, EVP, Head of Marketing & Advertising Creative, on Variety's 'Strictly Business' Podcast
Podcast | April 2020
Josh Feldman, EVP, Head of Marketing & Advertising Creative, on Variety's 'Strictly Business' Podcast
Linda Yaccarino, Chairman, Advertising & Partnerships, interview with CES's i3 Magazine
Interview | April 2020
Linda Yaccarino, Chairman, Advertising & Partnerships, interview with CES's i3 Magazine
NBCU Launches
Perspective | April 2020
NBCU Launches "The More You Know" COVID-19 Campaign
Updates & Resources for Our Partners
Resource | April 2020
Updates & Resources for Our Partners
NBCU Unites Talent, Industry in COVID-19 PSA Campaign
Video | April 2020
NBCU Unites Talent, Industry in COVID-19 PSA Campaign
NBCU’s Vangeli: One Platform Is a Solution to Industry’s Fragmentation
Video | March 2020
NBCU’s Vangeli: One Platform Is a Solution to Industry’s Fragmentation
NBCU’s Luongo: ‘Powerful Content Creates the Best Environment for Advertising’
Video | March 2020
NBCU’s Luongo: ‘Powerful Content Creates the Best Environment for Advertising’
NBCU’s Dominick Vangeli: ‘Fragmentation Is at an All-Time High’
Video | February 2020
NBCU’s Dominick Vangeli: ‘Fragmentation Is at an All-Time High’
Three Bold Actions: World Economic Forum 2020
WEF | Event Takeaways | January 2020
Three Bold Actions: World Economic Forum 2020
Creating the Workplace of the Future by Focusing on People: Linda Yaccarino
WEF | Op-Ed | January 2020
Creating the Workplace of the Future by Focusing on People: Linda Yaccarino
Shaping the Future of Media, Entertainment and Culture: Linda Yaccarino
WEF | Video | January 2020
Shaping the Future of Media, Entertainment and Culture: Linda Yaccarino
The Launch of One Platform Brings Addressability to Linear Ads: Denise Colella
Video | January 2020
The Launch of One Platform Brings Addressability to Linear Ads: Denise Colella
Spanish-Language Selling Points: Carrie Stimmel
Perspective | October 2019
Spanish-Language Selling Points: Carrie Stimmel
Commercial Innovation ShoppableTV Results
Research | October 2019
Commercial Innovation ShoppableTV Results
Linda Yaccarino on Peacock's Potential for Rethinking Ads
Podcast | October 2019
Linda Yaccarino on Peacock's Potential for Rethinking Ads
Premieres Week: One of the Best Fall Traditions: Linda Yaccarino
Perspective | September 2019
Premieres Week: One of the Best Fall Traditions: Linda Yaccarino
Change is Hard: NBCU Brass on Future-Proofing the Peacock
Podcast | July 2019
Change is Hard: NBCU Brass on Future-Proofing the Peacock
Sky's The Limit for Comcast's Advanced TV as Scale: Denise Colella
Cannes | Video | July 2019
Sky's The Limit for Comcast's Advanced TV as Scale: Denise Colella
Takeaways from Cannes 2019: Josh Feldman
Cannes | Event Takeaways | June 2019
Takeaways from Cannes 2019: Josh Feldman
eMarketer's Behind The Numbers Podcast: Linda Yaccarino
Podcast | February 2019
eMarketer's Behind The Numbers Podcast: Linda Yaccarino
World Economic Forum 2019: Linda Yaccarino
WEF | Event Takeaways | January 2019
World Economic Forum 2019: Linda Yaccarino
CES Aftermath: What It Means To You: NBCU Insights & Measurement
CES | Event Takeaways | January 2019
CES Aftermath: What It Means To You: NBCU Insights & Measurement
It's Time to Create a Risk-Free, Open & Connected Advertising Environment: Linda Yaccarino
Perspective | January 2019
It's Time to Create a Risk-Free, Open & Connected Advertising Environment: Linda Yaccarino
Measurement We Can Count On: Kavita Vazirani
Perspective | December 2018
Measurement We Can Count On: Kavita Vazirani
NBCUniversal + Magna: Total Market Fallacy
Research | March 2018
NBCUniversal + Magna: Total Market Fallacy