NBCU 2023 Events
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5 Key Upfront
1. NBCU content and experiences create culture and communities

We create quality content that moves people emotionally and cultivates communities globally. From the hoist of a gold medal, to iconic lines that find their way into daily conversation, to our original movies and series that are constantly trending, we are tomorrow’s zeitgeist, today. We have the power to amplify the moments that become pop culture, elevating our fandoms across our 227 million monthly consumers and extending that connection to your brand. And we are committed to reflecting our audiences authentically in front of and behind the camera. Learn more about the continued evolution of our premium content.

2. NBCU is your unmatched home for every audience

At NBCU, creating scaled audiences in virtually every genre is what we do best. Across all platforms, live and on-demand, from the big screen to the palm of your hand, we are committed to creating the best experience for our audiences. While consumption methods may change, the need for quality entertainment stays constant, and we have the greatest breadth and depth of premium content for your brand. Discover our top opportunities and full breadth of content that moves with consumers for your brand below.

3. NBCU connects your brand with audiences across platforms

In a world with fragmented media viewing, we use cross-platform activation to our advantage to find your consumer. Take SNL, the #1 entertainment show on broadcast television and on YouTube. With on-demand next day viewing on Peacock and a flood of viral clips across your social feeds, SNL is consumed far beyond just Saturday night. Across NBC and Peacock alone, you can reach nearly 160 million people in one month, with only 10% duplication. That’s high-profile, high impact unduplicated reach in premium content you’ve been looking for.

Read more about how our content ignites fandom and extends to your brand.

4. NBCU helps you move your business forward

In an extremely competitive marketplace, you need every impression to work harder – because every impression counts more than ever before. That’s why we built One Platform, the first advertiser-first ecosystem that provides you with more consumer touchpoints, simpler processes, smarter tech, bigger partnerships, and the best sales results for your business. Combine this with the strongest premium content portfolio, across all platforms, including the fastest growing U.S. streamer Peacock, in both English and Spanish, with partnerships that put your brand in front of one billion consumers worldwide, and you can see why we’re the top choice. In fact, our One Platform advertisers have seen an average sales lift of 16%. That’s how you move your business forward with NBCU.

Learn more about our One Platform offering for your brand.

5. NBCU is your most complete, most dynamic, most trusted partner

Comcast NBCUniversal Sky is built for the future. We understand how information and entertainment moves across devices, screens, and services, thanks to Comcast’s broadband capabilities connecting millions of Americans and businesses to the internet. We help advertisers engage with consumers around the world with our global ad technology FreeWheel. We build upon this infrastructure with NBCU content and experiences that move audiences emotionally and influence culture. This ecosystem is what moves your products efficiently and effectively, ultimately driving ROI for your brand.

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