Live from New York, it’s Saturday Night Live’s 50th anniversary! With an iconic anniversary THIS BIG, the least we can do is throw a seven-month long party.
What better place to kick it all off than in Paris, at the 2024 Summer Olympics in July – where consumers will begin to feel the magic of the 50th season celebration. In September, SNL will premiere its 50th season with the absolute hottest hosts and musical guests. And benefiting from an Election year where SNL ratings are always boosted, next up will be a timely and hilarious Election Special in November, followed by several Specials around the holidays. And on top of all that… we’re also creating a ton of 50th anniversary content that’s completely brand new: a documentary series, multi-part music specials, an SNL cocktail party and a comedy special at Radio City Music Hall.
All of that is before the actual anniversary episode airing February 2025, where we’ll roll out an SNL red carpet to welcome stars of past and present to 8H to take in the highly-anticipated SNL50 Primetime Special. We are going to put the full power of our entire portfolio behind this special celebration, and invite our partners along for the ride.
Fandom
26.7
years of average length of SNL fandom
13
years old: average age of discovery – 8 years younger than average fandom
Audience
12M
total viewers each week on average
+62%
more livestream hours than S48
Scale
Don’t miss your chance to be part of
the biggest, multi-platform celebration of the year!
#1
broadcast entertainment program among P18-49
Environment
+155%
more likely to search for brands advertised in-program than viewers of competitive broadcast late night
3x
more incremental search volume on average than competitive late-night programming
Sources:
EDO Ad Engage, SNL S49 E12 vs. Competitive Late Night (2/19/24-2/25/24). STD (9/25/23-2/25/24). Exclude sports programming, news and specials. Competitive broadcast nets: ABC, CBS, FOX. Nielsen Media Research, Ranker based on C3 ratings & impressions (9/25/23-2/11/24). Excludes specials/programs that air out of normal time viewing, sports, and wrestling. (2) L+7 Reach, SNL Season (10/14/23-2/11/24) vs Late Night Season (10/2/23-2/11/24). P2+, 1-min qualifier. Streaming shows are pulled from streaming meter sample. NBCU Internal. SNL Season 49 (10/2/23-2/25/24) vs. (10/1/22-2/5/23). STD bullet compares 12-episode avg of S48 vs. S49. Peacock On Demand: NBCU Internal. SNL S49 thru E11 total hours vs SNL S48 thru E11 total hours, viewership within 7 days of original airdate.
