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From the Golden Tots Special Promotion to the SONIC Space, SONIC Drive-In Takes Center Stage All Season-Long, Serving Up Activations that Enhance the Viewer Experience for Fans Across the Country
REMOTE WORKSTATIONS EVERYWHERE — June 1, 2021 — NBC and Fremantle announced SONIC Drive-In as a premier sponsor for “America’s Got Talent” Season 16, bringing fans closer to the real people and authentic moments of summer’s hottest competition show. The season-long collaboration will feature extensive on-air, digital and social integrations, SONIC “AGT” branded judges’ cups and guest giveaways that make fans feel front and center on the iconic stage.
“America’s favorite Drive-In and ‘America’s Got Talent’ are the perfect match. Collaborating with ‘AGT’ to make this season extra special for the contestants, guests and judges by infusing special SONIC surprises has been a joy. We can’t wait for fans to see what we have in store!”
-Lori Abou Habib, Chief Executive Officer of SONIC Drive-In
As “AGT” kicks off on Tuesday, June 1 (8-10 p.m. ET), audiences tuning in will experience the excitement of the competition from auditions all the way to the season finale in new ways. Fans can get to know this season’s contestants in a glowing confessional booth, known as the “SONIC Glowasis,” where auditioning contestants share their feelings either before or after hitting the stage. The weekly “SONIC Lounge Space” during the live shows takes audiences backstage to a branded lounge setting where finalists share an exclusive glimpse into their journeys, deepening their personal connection with viewers. For the month of June through early July, SONIC will launch a special promotion where every time a judge hits the show’s famous “Golden Buzzer,” up to 10,000 fans will have the opportunity to receive an order of SONIC’s award-winning golden tots for free when ordering on the SONIC App the day after the episode airs. Celebrating the biggest moments throughout the highly anticipated season, viewers will feel closer to the action, and be able to savor one of SONIC’s most beloved menu items.
“At NBCUniversal, we are always looking for new ways to bring our audiences and our partners closer to the content they love. For a show like ‘America’s Got Talent,’ which brings together multiple generations of families and friends, it was crucial for us to collaborate with a brand that believes in the power of family as much as we do. We are thrilled to be partnering with SONIC Drive-In to transform the iconic ‘AGT’ stage and elevate authentic moments throughout the season for fans across the country, providing even more ways for loved ones to connect with their favorite show together.”
-Mark Marshall, President, Advertising and Partnerships, NBCUniversal.
“We can’t wait to welcome America’s most beloved drive-in into the America’s Got Talent family. There’s not a more classic brand with such a rich heritage in American culture. They truly are the perfect partner to help us continue celebrating the human spirit, spotlighting real moments our contestants bring to the stage, and to showcase the great talent this country has to offer.”
-Erica Gadecki, Senior Vice President of Partnership Solutions, Fremantle
The 16th season of “America’s Got Talent” returns with a new set of aspiring performers looking to compete for the ultimate $1 million prize. Executive producer Simon Cowell returns to the star-studded judging panel with global fashion icon Heidi Klum, fan-favorite comedian Howie Mandel and acclaimed actress and international superstar Sofia Vergara. Terry Crews, the dynamic co-star of NBC’s “Brooklyn Nine-Nine,” also returns as host.
“America’s Got Talent” was created by Simon Cowell and is co-produced by Fremantle and Syco Entertainment. Simon Cowell, Sam Donnelly, Jason Raff and Richard Wallace are the executive producers.
For more information, please visit the official show site at: http://www.nbc.com/agt.
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ABOUT NBCUNIVERSAL:
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
ABOUT FREMANTLE:
Fremantle is one of the largest and most successful creators, producers and distributors of scripted and unscripted content in the world. From Got Talent to My Brilliant Friend, Family Feud to The Young Pope, Idols to American Gods, The Price is Right to Neighbours and The X Factor to Enslaved – we are behind the world’s most-loved and most-watched shows.
We have an outstanding international network of production teams, companies and labels in over 30 countries – our Fremantle family includes UFA (Germany), Wildside (Italy), Abot Hameiri (Israel), Miso Film (Denmark, Sweden and Norway), Blue Circle (Netherlands), Original Productions (USA) and Easy Tiger (Australia) to name a few.
We produce in excess of 12,000 hours of original programming, roll out more than 70 formats and air 400 programmes a year worldwide. We also distribute over 30,000 hours of content in more than 200 territories.
We are also a world leader in digital and branded entertainment, with more than 426 million fans across 1,500 social channels and over 100 billion views across all platforms – and are the creator of Facebook’s most viewed video of all time, The Sacred Riana. We are part of RTL Group, a global leader across broadcast, content and digital, itself a division of the international media giant Bertelsmann.
For more information, visit www.fremantle.com, or follow us @FremantleHQ and visit our LinkedIn and Facebook pages.
ABOUT AMERICA’S GOT TALENT:
“America’s Got Talent” is the world’s most renowned and successful variety show. Having remained the No. 1 show of the summer for 15 years, “AGT” continues to cultivate and nurture a global community of artists. The show dominated last summer’s landscape and ranked as the No. 1 series on the Big 4 networks in total viewers and led NBC to 18-49 wins among the Big 4 on every Tuesday night (excluding sports). The show was the most-watched entertainment program nearly every week it aired. “America’s Got Talent” was created by Simon Cowell and is co-produced by Fremantle and Syco Entertainment. Simon Cowell, Sam Donnelly, Jason Raff and Richard Wallace are the executive producers.
ABOUT SONIC® DRIVE-IN:
SONIC, founded in 1953, is the largest drive-in restaurant brand in the United States with more than 3,500 restaurants in 46 states. Served by SONIC’s iconic Carhops, the restaurant’s expansive, award-winning menu offers unique, breakfast, lunch, dinner, snack and drink options for the whole family. SONIC is part of the Inspire Brands family of restaurants. For more information, visit SonicDriveIn.com and InspireBrands.com.
