NBCUniversal Partners With Ad-ID To Launch A New Standard For Advertisers Across One Platform

“At NBCUniversal, we are investing in data, technology, and partnerships that create the best possible viewing experience for our audiences, and the best advertising experience for marketers – but we can’t set a new standard for the entire media and marketing ecosystem alone. Ad-ID’s impact can and will be vast, and we are thrilled to be the first media company to sign on to this critical initiative. As we demonstrated at ONE21, industry partnerships will accelerate the future of advertising. We are calling upon everyone—programmers, platforms, technology providers, agencies, and brands—to join us in changing the viewing experience for the better. Together with Ad-ID, we can drive that change beyond our own walls and fuel innovation and transformation across our industry.”
-Krishan Bhatia, President & Chief Business Officer, NBCUniversal Advertising & Partnerships

“Ad-ID is extraordinarily proud of this historic partnership with NBCU. We are delighted to acknowledge the progressive approach and imagination of NBCU and their commitment to address the enormous opportunities afforded the industry by the very simple act by all marketers and agencies—to use Ad-ID for every video and audio advertising asset. We look forward to evolving the industry with our NBCU friends and partners.”
-Bob Liodice, CEO of the ANA

“We have a tremendous opportunity to collectively solve an ongoing industry issue: the need for frequency capping to address excessive ad repetition that’s a nuisance for the consumer. Ad-ID and its ubiquitous application across all channels and platforms as the data standard is critical to delivering the optimal consumer experience—especially with the continued proliferation of streaming ad supported video. With Ad-ID as a solution for this issue, we need more companies like NBCU to help lead the way to ensure the future of a healthy advertising ecosystem.”
-Marla Kaplowitz, President and CEO of the 4A’s