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Unifies All Digital and Streaming Inventory to Give Local Customers More Targeted Reach and Scale
Premium Opportunities across Peacock and Apple News Now Open to All Marketers
NEW YORK — December 10, 2020 — Today, NBCUniversal announced that it is expanding its available digital inventory, addressable products, and advanced targeting by scaling NBC Spot On across One Platform, providing local marketers with unparalleled reach, premium content, and audience targeting capabilities.
Giving Local Marketers Access to Scale:
Unifying Digital and Streaming
Launched in February 2020, NBC Spot On was designed to give local, regional CTV and OTT access to premium, brand-safe video inventory from the company’s own portfolio as well as from a marketplace of select premium video partners.
For the first time, NBCUniversal will open up these premium opportunities across Peacock, YouTube, and Apple News to local marketers. Additionally, even more digital and streaming inventory will be made available through NBCU’s OneApp, which encompasses NBC, Bravo, E!, USA, Oxygen, MSNBC, and SYFY. NBCUniversal reaches 200 million people every month across all its digital properties, and these enhancements will double the available digital inventory from O&O properties and third parties, helping marketers to connect with audiences in their desired regions at scale.
Scaling Targeting Solutions for Local Marketers
Powered by Comcast’s FreeWheel and NBCUniversal’s best-in-class technologies, NBC Spot On leverages cutting-edge geo-targeting and audience targeting to help boost advertisers’ reach with their intended audiences. NBC Spot On helps local marketers target where customers are located and AdSmart helps marketers connect with audiences based on who they are — all in a brand-safe, fully privacy-compliant environment.
Every month, across all NBCUniversal digital properties, viewers spend almost 30 billion minutes consuming content. Now, with NBC Spot On as part of One Platform, local marketers will be able to easily find their viewers across those digital properties at scale, giving them access to the entire suite of NBCUniversal’s advanced digital audience targeting options. Additionally, NBC Spot On will expand to include all geo-targeted selling for NBCUniversal inventory, including CTV and OTT.
“Local advertisers have always seen the value in reaching audiences where they are, and they’ve told us they want more digital premium video options…Expanding NBC Spot On’s inventory and capabilities gives our teams even more options to deliver exactly what local marketers need to help them connect with more and new audiences on any screen.”
-Frank Comerford, Chief Revenue Officer, Local Advertising and Partnerships.
“By opening up more of our owned and third-party digital inventory to local advertisers, we’ve transformed NBC Spot On into a supercharged local digital sales offering…Small and medium businesses have long turned to NBCUniversal for their local advertising needs, and the sales team has always delivered premium content alongside geo-targeted audiences. Now, we’re bringing even more must-watch content on dozens of platforms to advertisers who want to reach audiences at scale in a specific region.”
-Krishan Bhatia, Executive Vice President, Business Operations & Strategy, NBCUniversal.
One Platform’s Continued Transformation
Today’s announcement builds on NBCUniversal’s One Platform offering to reach viewers across every screen and mirrors the trajectory of other in-house innovations that have been successfully scaled across the platform, like AdSmart, CFlight, and NBCUniversal Checkout.
At the same time, expanding NBC Spot On further integrates NBCUniversal’s sales teams around the best technologies, shared resources, and our One Platform vision. Sales teams at NBC and Telemundo owned stations will now have access to even more digital inventory from both NBC owned and operated properties and third parties, along with expansive targeting solutions. Together, this will allow NBCUniversal to serve all partners, from local businesses to global companies, with a full range of solutions.
Advertisers and clients interested in learning more about NBC Spot On are encouraged to visit NBCSpotOn.com and connect with an expert. Click the “Contact Us” tab to reach the NBC Spot On team directly. Keep up on Twitter @NBCSpotOn #NBCSpotOn.
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a division of Comcast Corporation.
