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As the first global industry, luxury transcends nearly every category, Retail, Auto, Consumer Electronics, Apparel, etc. Because of its diverse products, we’ve rooted our core insights in the consumer – understanding their mindset and way of life. Brand will always be the real product of luxury, but for brands to succeed in the digital age, a balanced audience – brand approach is a must.

The industry has been besieged by rapid change not seen since the 1970s. Lockdowns forced new ways of thinking to meet changing consumer behavior and attitudes. While the industry historically has been slow to change, 2020 has accelerated emerging trends, setting the stage for growth in the coming years.

If you have any questions, please reach out to Sean Wright, VP, Client Strategy and Megan Ryan, VP, Client Strategy.

Overview of key trends in the Luxury category

Luxury Industry Assessment

Overview of key trends in the Luxury category

With sustainability in the spotlight, we discuss the impact this has had on the Luxury industry, Luxury consumers' attitudes towards sustainability, what Luxury brands are doing, and the key challenges they need to overcome.

Luxury & Sustainability

With sustainability in the spotlight, we discuss the impact this has had on the Luxury industry, Luxury consumers' attitudes towards sustainability, what Luxury brands are doing, and the key challenges they need to overcome.

The Curated Lifestyle

In this piece, we look to Luxury brands as inspiration for the evolution toward immersing consumers in a lifestyle curated by the brand.

Luxury brands have had to pivot from heritage and prestige to innovation and experimentation. This deck outlines the success of ecommerce, the challenges ahead, and ways to improve the shopping experience

Luxury Ecomm and the New Golden Age

Luxury brands have had to pivot from heritage and prestige to innovation and experimentation. This deck outlines the success of ecommerce, the challenges ahead, and ways to improve the shopping experience

Luxury starts with its consumers; a deeper look at key audiences driving luxury sales

Defining Key Audiences for the Luxury Category

Luxury starts with its consumers; a deeper look at key audiences driving luxury sales

As a collection of categories, this deck provides an overview of the what, the who and the why of luxury

Luxury Category Overview

As a collection of categories, this deck provides an overview of the what, the who and the why of luxury

It is often assumed that highly affluent audiences don’t consume video content or will pay extra to avoid ads. This deck breaks down how luxury consumers stream content

Luxury Audiences: Streaming Overview

It is often assumed that highly affluent audiences don’t consume video content or will pay extra to avoid ads. This deck breaks down how luxury consumers stream content

Luxury Case Studies

Luxury Case Studies

How luxury's digital evolution is helping to define the Metaverse

How luxury's digital evolution is helping to define the Metaverse

Category Insights

Category Insights

NBCUniversal One Platform™

NBCUniversal One Platform™

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One Platform Content

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