As the first global industry, luxury transcends nearly every category, Retail, Auto, Consumer Electronics, Apparel, etc. Because of its diverse products, we’ve rooted our core insights in the consumer – understanding their mindset and way of life. Brand will always be the real product of luxury, but for brands to succeed in the digital age, a balanced audience – brand approach is a must.
The industry has been besieged by rapid change not seen since the 1970s. Lockdowns forced new ways of thinking to meet changing consumer behavior and attitudes. While the industry historically has been slow to change, 2020 has accelerated emerging trends, setting the stage for growth in the coming years.
If you have any questions, please reach out to Sean Wright, VP, Client Strategy and Megan Ryan, VP, Client Strategy.