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As the first global industry, luxury transcends nearly every category, Retail, Auto, Consumer Electronics, Apparel, etc. Because of its diverse products, we’ve rooted our core insights in the consumer – understanding their mindset and way of life. Brand will always be the real product of luxury, but for brands to succeed in the digital age, a balanced audience – brand approach is a must.
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The industry has been besieged by rapid change not seen since the 1970s. Lockdowns forced new ways of thinking to meet changing consumer behavior and attitudes. While the industry historically has been slow to change, 2020 has accelerated emerging trends, setting the stage for growth in the coming years.
 

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If you have any questions, please reach out to Sean Wright, VP, Client Strategy and Megan Ryan, VP, Client Strategy.

Luxury Category Resources
Overview of key trends in the Luxury category
Luxury Category Assessment
Overview of key trends in the Luxury category
Luxury brands have had to pivot from heritage and prestige to innovation and experimentation. This deck outlines the success of ecommerce, the challenges ahead, and  ways to improve the shopping experience
Luxury Ecomm and the New Golden Age
Luxury brands have had to pivot from heritage and prestige to innovation and experimentation. This deck outlines the success of ecommerce, the challenges ahead, and  ways to improve the shopping experience
Luxury starts with its consumers; a deeper look at key audiences driving luxury sales
Defining Key Audiences for the Luxury Category
Luxury starts with its consumers; a deeper look at key audiences driving luxury sales
As a collection of categories, this deck provides an overview of the what, the who and the why of luxury
Luxury Category Overview
As a collection of categories, this deck provides an overview of the what, the who and the why of luxury
Like many categories, Luxury was greatly impacted by the pandemic. This deck highlights key-ways COVID impacted the industry
COVID's Impact on the Luxury Industry
Like many categories, Luxury was greatly impacted by the pandemic. This deck highlights key-ways COVID impacted the industry
  It is often assumed that highly affluent audiences don’t consume video content or will pay extra to avoid ads. This deck breaks down how luxury consumers stream content
Luxury Audiences: Streaming Overview
It is often assumed that highly affluent audiences don’t consume video content or will pay extra to avoid ads. This deck breaks down how luxury consumers stream content
Luxury Case Studies
Case Studies
Luxury Case Studies
Additional Resources
Category Insights
Case Studies
Category Insights
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