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The Healthcare & Pharma category is going through a time of unprecedented transformation. With the spotlight on health and the race for a COVID cure, positive perception of the industry was at an all-time high – giving Pharma companies new permission to speak about their brands in modern ways to build a connection with consumers.
With drug launches predicted to be at record levels, digital advances affecting all aspects of the category, and growing perception of the category, we expect the Healthcare & Pharma category to push to new heights in 2023.
If you have any questions, please reach out to Megan Ryan, VP, Client Strategy.
Pharma Category Resources
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